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Native Instruments new brand identity

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Comments

  • D-One
    D-One Moderator Posts: 3,673 mod
    edited June 2023
    https://community.native-instruments.com/discussion/comment/76611#Comment_76611

    Agreed. This is why my issue isn't based on if it looks better or worst in terms of aesthetics, I legit don't care about that but losing the icons + color seems like a super weird choice, everything will look alike and super generic. Soon we will have 20 2-letter black icons, lol!

    Assuming this will happen i wonder what they will chose, because both MA or MS could also be Massive 🤷‍♂️

    NI's logo in Native Access being taller than the other 2 letters 'icons' triggers my OCD a bit.

    Whatever agency did this, I applaud their rhetoric to explain their reasoning + the beauty of their mockups that I have never seen but assume were amazing enough to convince the company to spend thousands on this. 😂

  • Z Gabr
    Z Gabr Member Posts: 90 Helper

    Ugly, ugly and ugly again...I want to deal with NI products less and less...Sadly ...

  • Z Gabr
    Z Gabr Member Posts: 90 Helper
    edited June 2023
    https://community.native-instruments.com/discussion/comment/76636#Comment_76636

    I have a hunch that we probably won't get a response from Kaiwan_NI or will get one very long term. 

    This has always been NI's relationship with the community and this is a huge disadvantage for NI....

  • egjanuary
    egjanuary Member Posts: 13 Member

    Honestly it's boring and reeks of the same design aesthetic that plagues all of tech and many major corporations. Take all the details out of everything and make it look like abstract line art.

    I bet a mountain of money went to some design firm to redo all the branding and this was the best they could come up with. Some genius new management suits got a big up for modernizing NI.

    I guess that Maschine+ update can wait.

  • Z Gabr
    Z Gabr Member Posts: 90 Helper
    https://community.native-instruments.com/discussion/comment/76644#Comment_76644

    You forgot to add quotation marks to the word "genius"...Haha

  • egjanuary
    egjanuary Member Posts: 13 Member
    https://community.native-instruments.com/discussion/comment/73111#Comment_73111

    You have actually helped me make a decision about buying more NI hardware. And that answer is don't. They update Komplete like clockwork so I'll keep on with it. Looks like an MPC is in my future instead of a Maschine Mk3 or +

  • nico5
    nico5 Member Posts: 89 Advisor
    https://community.native-instruments.com/discussion/comment/76650#Comment_76650

    The trick is to buy NI controllers used. That’s how I ended up with my current collection.

    So currently on my desk are a Maschine Mk2, a Komplete Kontrol S61 Mk2, a Maschine Jam, and a Traktor X1 Mk1.

    And I’m using them pretty much as straight MIDI controllers with Cubase.

    They aren’t perfect, but on balance pretty strong compared to most controllers I’ve tried.

  • D-One
    D-One Moderator Posts: 3,673 mod
    edited June 2023

    @LostInFoundation asked:

    Now WE ask YOU what do you think. Will the opinion of the people who has to use these programs matter something or not? You asked us to have a feedback for a reason or the dice are already rolled and nothing will change?

    You know the answer to that question. Asking "what you think" doesn't mean that if the answer isn't positive that they will instead take it back... or that it matters. If user's opinion barely matters for actual products why would it matter for something far less important like logos?

  • Sunborn
    Sunborn NKS User Library Mod Posts: 3,528 mod

    Is this going to be a "never ending saga"?

    What are you talking about? Case is closed, the new design is here already, your opinion obviously does not matter, so what is the point of still commenting on a dead case?

    If your goal was to fill up our mail box with notifications, on a matter that is totally out of our interest but just made the tragic mistake to comment once, weeks ago, then, congrats, well done! 😁😛

  • Murat Kayi
    Murat Kayi Member Posts: 435 Pro

    I hadn't realized the icons are replaced with generic letters yet, wasn't at my computer for a few days.


    But that is totally in line with the graphic design choices on this forum. Generic blobs obfuscating what they symbolize and wasting vast amounts of screen real estate. When I complained about how this is making navigation in these forums a PITA, @Kaiwan_NI said something to the effect that those were an intermediate solution, iirc. Well, that was weeks ago and now the desktop icons look all the same...wow

    I once had graphics software which did away with the colorful icons representing their tools in favour of slick uniform grey buttons (like PS had at the time). Yes, I understand, that a uniform grey surface might look like a sports car when you squint your eyes, but colour is important and I just realized I don't feel like explaining s4!t like that anymore to people who either don't care or can't do anything about it

  • MLARS
    MLARS Member Posts: 276 Pro

    Suspect this change comes ahead of the planned release of new hardware.

  • Simchris
    Simchris Member Posts: 329 Pro

    Like new branding, but forum has css menu blinking error with ipad in portrait mode

  • Thales de Paula
    Thales de Paula Member Posts: 134 Advisor

    wow nice chance!

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