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Native Instruments new brand identity

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Comments

  • HugoClubs
    HugoClubs Member Posts: 99 Advisor
    https://community.native-instruments.com/discussion/comment/72735#Comment_72735

    If I may suggest something, why not open a Discord server for casual music talk, plugins, share ideas and work, etc?

    Leave this place for resolution of problems.

    Thanks for your service. Moderators are really helpful to the rest of the community.

    Peace

  • nightjar
    nightjar Member Posts: 1,325 Guru
    https://community.native-instruments.com/discussion/comment/72769#Comment_72769

    A big NO to any idea of a Series MKIII standalone of ANY kind. That is a dead end to any sort of reasonable parity with a desktop experience.

    Any forward path for NI controllers should focus on:

    1) high-quality build

    2) state-of-the-art "performance data" generation (MPE and such)

    3) Elegant integrations with desktop GUI and iPad GUI.

    4) Optional integration of audio interface I/O

    That's the smart path for NI's future

  • allehoop
    allehoop Member Posts: 3 Member

    I miss the original Logo!! To me was one of the most beautiful logos in the Music Production world.

    now has become an ininteligible Logo.

    It looks like the KIA, but in the cars the new Kia logo looks modern and nice.

    I would kept the old one Logo with just some glowing details or more vibrant color. Just some light change.

    IMHO

  • nico5
    nico5 Member Posts: 89 Advisor
    edited May 2023

    maybe the new logo was designed by an AI:

    Highly confident in what it delivers, yet with with occasional hallucinations.

    Arguably that's quite on brand for NI. ๐Ÿ˜‰

  • Percivale
    Percivale Member Posts: 232 Pro

    ** poof **

    image.png


  • Kaldosh
    Kaldosh Member Posts: 423 Advisor
    https://community.native-instruments.com/discussion/comment/72864#Comment_72864

    Truth is, doing both is actually a win win I think

  • Kaiwan_NI
    Kaiwan_NI Administrator Posts: 2,944 admin
    https://community.native-instruments.com/discussion/comment/72346#Comment_72346

    Can confirm the new logo looks very nice on a hardware ๐Ÿ˜ฌ

    Pretty surprised lots of people have issues with the "R"!

  • Kaiwan_NI
    Kaiwan_NI Administrator Posts: 2,944 admin
    https://community.native-instruments.com/discussion/comment/72358#Comment_72358

    IMO it can afford to be abstract because NI is already a name many people in the industry recognize. The big departure from the old logo however probably comes as a surprise to many but I think it better represents where we are now as a company. I felt attached to the old logo as well tbh.

  • Kaiwan_NI
    Kaiwan_NI Administrator Posts: 2,944 admin
    https://community.native-instruments.com/discussion/comment/72367#Comment_72367

    We've always focused on music makers of all ages/generations. It's just that after 27 years, some of the first young ones are older now. ๐Ÿ˜‰

  • chk071
    chk071 Member Posts: 579 Pro
    https://community.native-instruments.com/discussion/comment/72864#Comment_72864

    Considering that they still support 15 to 16 year old products with updates...

  • chuckgreenjr
    chuckgreenjr Member Posts: 13 Member

    Some things are better left alone.....

  • bob
    bob Member Posts: 20 Member

    everybody expect a NKS editor, and you only changed the logo typo.

    this brand new identity is a joke.

  • nico5
    nico5 Member Posts: 89 Advisor

    I'm tempted to read something into the new logo being more of a new brand identity, rather than merely a "refresh". It seems to imply that NI is intending to become a rather different company.

    For quite a while, I used to think of NI primarily as a maker of instruments and instrument platforms for other developers of instruments and libraries. And then over the years they slowly started to morph. Instruments were no longer developed (albeit most of them still supported), and in some cases instruments were replaced with libraries.

    Now I'm thinking of NI as primarily a maker of libraries, while instrument development really takes a back seat.

    I'm not begrudging this evolution, because any healthy business will be inclined to follow the money, and if the money is much more in libraries, then the market has spoken.

    However, since I happen to be more attracted to instruments than to libraries, that changes the place that NI has in my studio. In practical terms during this summer sale, I'm now wondering, if it's still worthwhile for me to stay on the Komplete train (which I've been on since KOMPLETE 2), or if I should maybe just upgrade to Kontakt 7.

    In either case, NI still has a prominent place in my studio for quite a while to come, and I continue to wish the company and the people working there nothing but the best. -- But how much more money will continue to flow from my wallet to theirs over the next while, remains to be seen.

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