Native Instruments new brand identity

1…34689…21

Comments

  • Kaldosh
    Kaldosh Member Posts: 426 Advisor

    I find it way too dark and ugly in a terminator judgement day fashion

  • ozon
    ozon Member Posts: 2,000 Expert
    edited May 2023

    One more thought after visiting the NI website (the forum still has the old logo in the mobile version) and seeing the new logo and product typeface (mixed with the old product logos):

    The old logos and typeface had a „German“ industrial design appeal, while the new one has some sort of „Asian“ arty touch in a cultural appropriation kind of way. It doesn‘t feel authentic and solid.

  • Stevan
    Stevan Traktor Mapping Mod Posts: 2,259 mod
    https://community.native-instruments.com/discussion/comment/72616#Comment_72616

    Until it is deleted several years later. Along with all the knowledge posted in it.

    This forum is only a tool and nothing else.

  • Percivale
    Percivale Member Posts: 235 Pro

    Reminded me of KIA's logo. Doesn't matter if NI can give us a Maschine MK4!

    image.png


  • Warren Postma
    Warren Postma Member Posts: 43 Member
    edited May 2023

    <redacted erroneous stuff>

    Anyways the new logo looks like A.I.

  • Jeremy_NI
    Jeremy_NI Administrator, Customer Care Posts: 14,209 admin
    edited May 2023

    @Warren Postma How did you contact us exactly? Where and how did you send this email? Can you post a screenshot of that ni.com reply?

  • Warren Postma
    Warren Postma Member Posts: 43 Member

    Argh. it was my mistake. I used my google gmail address book and it was my error.


    Warren

  • D-One
    D-One Moderator Posts: 3,679 mod

    @Mutis said:

    This forum is an attempt to “living knowledge base” with badges and reemwards… Hardly will see the place for decide anything. Surveys drop but never the feedback after them…

    I'm with you on everything you said about them not listening to feedback about products but regarding the forum that is not the intention of the badges/rewards; any company forum naturally becames a 'knowledge base' regardless of any rewards.

    Rewarding users that spend their time helping others with virtual badges or vouchers to get tangible free stuff seems like a playful and harmless way to give back, this forum provider has gamification features so we use them. With that said, the forum does feel like an alternative tech support place, the previous forum did too, it does get very boring to mostly have "how do I do XYZ" or "XYZ is not working" threads...

    This is something very hard to change but if you have suggestions I am all ears, do tell because unlike the people in charge of sw/hw the forum team does listen to feedback, obviously, suggestions have to be technically possible and make sense.

  • BrunoDSL
    BrunoDSL Member Posts: 2 Member
    edited May 2023

    I also prefer the old logo. You can't even be sure what the new logo means. Is it NI? AI? Maybe it's some shape that's supposed to mean something rather than a letter? The same applies to the new Kontakt logo. Is it a KT? Maybe some stylized chevron with the letter T beside it? Maybe it's some electronic symbol to signify NI's deep connection with synths and such?

    If you want a better example of how you make a modern looking logo whilst still remaining some sort of vintage heritage to it, look at Arturia's logo. It's modern, minimalistic, simple, can be displayed in either color or b/w and you can be damn sure that it's a letter A composed of two sine curves.

    I don't wanna be harsh, but this logo looks like something an intern came up with when it was told they had a 5 minute deadline to make new logos. It's lazy and uninspired and reeks of rushed.

  • Kubrak
    Kubrak Member Posts: 3,144 Expert
    edited May 2023

    I like old logo, this is sort of OK. Much better would be sort of sine wave signifying N and something vertical signifying I.

    Something like N in following logo of company developing SW for electrocity producers/distributors. Customes did love that logo.

    http://artinel.cz/


  • THEDEADPOET
    THEDEADPOET Member Posts: 4 Member
    https://community.native-instruments.com/discussion/comment/72290#Comment_72290

    Like making the S-Series MKIII standalone with touchscreens and integrating some pads (like Maschine) onto it. I'd literally sell my car for one if that was a real piece of hardware as the S61 MKII is my main piece of hardware and it was the best €1,500 (bought it as soon as it came out) I had ever spent. I can see NI going there considering the stand-alone functionality of Maschine+, however if it were integrated into the MKIII version of the S-Series keyboards then it'd be unrivalled.

  • THEDEADPOET
    THEDEADPOET Member Posts: 4 Member
    https://community.native-instruments.com/discussion/13386/native-instruments-new-brand-identity

    Not a fan of the Logo (although I've seen worse); its bland and looks similar to a few others out there (eg the RI initials that make up the 'River Island' logo amongst others). Not a fan of the font either. Both are something of 'trend-style' that a lot of companies who have undergone rebranding have chosen and I feel like it's something that would ultimately be regretted/changed.

    Why not hold a competition and let the people who use the hardware/genuinely love Native Instruments do the designing, submit their results and then get people to vote on it? Designer of the winning Logo and Font wins an S-Series or a Maschine+ with some vouchers.

    I can definitely submit a few ideas. Let me know if you'd be open to this as a possibility.

  • SynergismSteve
    SynergismSteve Member Posts: 1 Member

    I have to concur. At first glance it seemed cool but after reviewing it for a bit, I have to say "no" to the logo. Take a Look at the KOMPLETE KONTROL logo. The "R" made sense that way. This new way appears awkward. There kerning is off and therefore doesn't appear modern, it appears accidental. The "V" is trying to be consistent with the NI feel but it creates an illusion of cropped.

    Sorry Guys.

  • chk071
    chk071 Member Posts: 585 Pro
    edited May 2023
    https://community.native-instruments.com/discussion/comment/72372#Comment_72372

    Nah. Seems like a common design trend. Waldorf recently got a similar logo.

    Not a fan either. It looks inexpensive, to put it that way. Something literally anyone could do in 5 minutes. I don't really like the font of the Native Instruments lettering either. Both a downgrade from how it was before. But, there are more important things anyway. 😉

This discussion has been closed.
Back To Top

Categories