Native Instruments new brand identity

Kaiwan_NI · May 23

So, what do you think?

nightjar · May 23

Accurate representation of development cycle and product legibility.. so points for that!

djsubculture · May 23

Looks good. What font is that?

Facedogg · May 23

The full name looks good, but the new "NI" logo looks waaaay too much like the Andromeda Initiative logo from Mass Effect

Inside_Agitator · May 23

Sorry, but the logo looks very boring and it looks more like "AI" not like "NI". The old one has more recognition value. I thik an upgrade version of the old one to make it more "modern" would have been better.

And i don't like the "r" in the lettering. it looks very ugly!

Kymeia · May 23

What are we supposed to be looking at? It’s just the name…in some squashed looking, hard to read, font

Nightingale · May 23

Totally S**t🙄That's make me feel so bad

Ed M · May 23

You guys should start bringing out some new hardware to slap this new logo on 🤞😉

Paule · May 23

Very abstract like my Paule logo.

Monochrome · May 23

Yeah.

https://community.native-instruments.com/discussion/13386/native-instruments-new-brand-identity

Not sure how to feel about it, though.

lord-carlos · May 23

I like the logo.

The full text font not so much.

Kevbo · May 23

https://community.native-instruments.com/discussion/comment/72290#Comment_72290

I think that is what's to come. The sale of the S-series keyboards right now screams 'inventory cleaning'. And now this new logo. What better time to introduce new instruments than the Summer Sale time!

D-One · May 23

I cant get over that "R"....

25Kyz · May 23

New LOGO?? if that isn't bad enough... go look at the fonts used on the products page

Monochrome · May 23

Not sure what to think about the "NI" thing getting attached like this to some products:

Overall, this whole rebranding feels like a rushed meal that should've been cooked for a bit longer.

Gob · May 23

Why are these not using the same typeface?

The top "NI" looks ok if you're going for that NASA worm ripoff look.

The second, full name is just atrocious. Sorry. Looks like the top and bottom has been cropped, kerning is inconsistent and last but not least, that "R". Just what!?

Native Instruments new brand identity

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