Native Instruments new brand identity

Kaiwan_NI

So, what do you think?

nightjar

Accurate representation of development cycle and product legibility.. so points for that!

djsubculture

Looks good. What font is that?

Facedogg

The full name looks good, but the new "NI" logo looks waaaay too much like the Andromeda Initiative logo from Mass Effect

Inside_Agitator

Sorry, but the logo looks very boring and it looks more like "AI" not like "NI". The old one has more recognition value. I thik an upgrade version of the old one to make it more "modern" would have been better.

And i don't like the "r" in the lettering. it looks very ugly!

Kymeia

What are we supposed to be looking at? It’s just the name…in some squashed looking, hard to read, font

Nightingale

Totally S**t🙄That's make me feel so bad

Ed M

You guys should start bringing out some new hardware to slap this new logo on 🤞😉

Paule

Very abstract like my Paule logo.

Monochrome

Yeah.

https://community.native-instruments.com/discussion/13386/native-instruments-new-brand-identity

Not sure how to feel about it, though.

lord-carlos

I like the logo.

The full text font not so much.

Kevbo

https://community.native-instruments.com/discussion/comment/72290#Comment_72290

I think that is what's to come. The sale of the S-series keyboards right now screams 'inventory cleaning'. And now this new logo. What better time to introduce new instruments than the Summer Sale time!

D-One

I cant get over that "R"....

25Kyz

New LOGO?? if that isn't bad enough... go look at the fonts used on the products page

Monochrome

Not sure what to think about the "NI" thing getting attached like this to some products:

• https://www.native-instruments.com/en/products/komplete/samplers/kontakt-7/
• https://www.native-instruments.com/en/products/komplete/samplers/kontakt-7-player/
• https://www.native-instruments.com/en/specials/komplete/komplete-now/

Overall, this whole rebranding feels like a rushed meal that should've been cooked for a bit longer.

Gob

Why are these not using the same typeface?

The top "NI" looks ok if you're going for that NASA worm ripoff look.

The second, full name is just atrocious. Sorry. Looks like the top and bottom has been cropped, kerning is inconsistent and last but not least, that "R". Just what!?