Native Instruments new brand identity

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  • Walnut
    Walnut Member Posts: 37 Member

    I was happy to see the updated icons. Looks great

  • Murat Kayi
    Murat Kayi Member Posts: 435 Pro
    edited May 2023

    @nico5

    This is so interesting, because I do feel the same way, but when looking back to what NI did these last two years, it is actually not true. There is quite a few new pure instruments right in the same vein of those that pulled me in to Komplete, like for example the String quartet, Ashlight, Piano colours, Lores and that folksy sequencer the name of which I forgot, a fully fledged choir and much more.

    It's, in my opinion, the *platforms* these things run on and which N.I. pioneered which now are neglected to the brink of being outdated and in the case of Maschine or something like Blocks downright broken when it comes to their ability to compete with the rapid developments of competitors.

    If you take Blocks and Maschine (e.g.) and consider them finished, they were brilliant. And you can continue to use this brilliant product.

    Left and right, though, new innovators or companies which still consider themselves innovators even though they existed for quite a while (Push 3 is quite nifty, eh?) are overtaking - with products that seem to be more adapted to making it another 10 years into the future.

    Maschine has such a convoluted way of working around the shortcomings of its own architecture, it looks a bit like a bicycle that someone slowly transformed into a caravan. But you still have to pedal. I can't imagine what a nightmare it must be to be wanting to make a big leap with that codebase.

    So, the most interesting thing for me will be to watch NI handle their former or maybe even new true innovations. Their platforms. Reaktor, Maschine, Kontakt, KK. The new instruments they introduced to the market and especially the Kontakt update had me shrugging my shoulders. They're cool and all. And I get a great discount for upgrading my KU license. But I have seen nothing to make me spend even that little money.

  • Ian Ainslie
    Ian Ainslie Member Posts: 1 Newcomer
    edited May 2023

    I think that it looks just plain awful.

    What possessed them to change something so iconic?

    Man, I hope that the don't add it to software in forthcoming updates.

    At least they can't retrospectively remove the original logo from my Maschine :)

  • chk071
    chk071 Member Posts: 579 Pro
    edited May 2023
    https://community.native-instruments.com/discussion/comment/72854#Comment_72854

    Now that's some good corporate design.

    Not that there are more important things anyway. πŸ˜‰

  • m. r. m.
    m. r. m. Member Posts: 6 Member
    edited May 2023

    ...........

  • LostInFoundation
    LostInFoundation Member Posts: 5,179 Expert
    edited May 2023
    https://community.native-instruments.com/discussion/comment/72970#Comment_72970

    Quite funny how Kaiwan just pointed at new hardware coming and nobody noticed it…

    Only Mutis tried with a joke to have more infos πŸ˜‰

    Unless she was just talking about new logo on older devices hoping that someone will change his Maschine just to have the new logo on it πŸ˜‚πŸ˜‚πŸ˜‚

  • musiq
    musiq Member Posts: 2 Newcomer

    AI

    NAY

    Y?

    πŸ˜ͺ

  • Andy-D
    Andy-D Member Posts: 3 Member

    It is alright IMO

    I can live with the "R" because I quite like the "K" and that is probably a more important letter for NI

    I would rather have Komplete Kontrol made into better workable tool than a new logo right now!

  • Ves
    Ves Member Posts: 12 Member

    I'm unfazed by the new icon.

    More interested in improvements to the Traktor brand than a marketing change.

  • chk071
    chk071 Member Posts: 579 Pro

    "I'm unfazed by the new icon."

    Why would it faze you anyway? πŸ˜‰

  • Trancer_Spacey
    Trancer_Spacey Member Posts: 3 Member

    I know that a good logo is quite often not love on the first sight and personal taste should be sort out, when you do and judge a logodesign for a company.

    So I let it sink and still after some days it's really sad to see that the established NI logo is replaced by a design, which looks quite amateurish, unfortunately. For my taste it doesn't work well (aesthetically) when the whole name is displayed as a wordmark, because some letters are not good balanced or good designed and as a replacement for the N. I. lettermark it looks not minimalisic as it seems to be intended, but just cheap. The old lettermark is grown to a iconic and well recognizable logo, I don't see a future for this one but a lot of room for improvement.

  • JamesColah
    JamesColah Member Posts: 2 Newcomer
    https://community.native-instruments.com/discussion/13386/native-instruments-new-brand-identity

    I like your logo design Kaiwan_NI. Good job! πŸ‘‹

  • Patch
    Patch Member Posts: 331 Pro

    I’m gobsmacked that NI are paying people to do fun, sexy stuff like new logos and brand identity when Traktor needs so much work.

  • Russellmus
    Russellmus Member Posts: 71 Helper

    It's growing on me. I don't know it the new logo will ever be as iconic as the old one, but it's nothing objectionable. The only thing that bothers be is the lack of colour - seeing the Native Access icon with no blue was jarring!

    I hope the rest of the icons (and less likely the plugin UIs) get updated to match soon, with bonus colour :)

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