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Native Instruments new brand identity

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Comments

  • Paule
    Paule Member Posts: 1,314 Expert

    Here on top is an Ni only brand identity

    grafik.png

    It looks different in Reaktor U/L

    grafik.png


  • Kubrak
    Kubrak Member Posts: 3,142 Expert
    edited June 2023

    I got accustomed to new logo and it is OK for me, and I even sort of like the NI logo from Reaktor. But I really think that new Traktor and Kontakt logo is simply BAD and UGLY. I am scared to death it will go on with other NI SW.

    It is bad because it is based on latin alphabet. It may be sort of "intuitive" for part of world, but probably more than half of population uses other alphabets and for them it is not intuitive by any means... And the previous logos were fine....

    Those logos for programs are real bad in any aspect, but that latin alphabet probably will at beginning recognize what program they represent. But later, it will be more difficult to use it as one has to read the letters and translate them to text and that translate to program name. Faster is just look for given color and shape and have it....

    IMHO, very bad decision. I cannot belive it could pass user tests. It would be OK for me if NI made completely new icons, but this...

  • c0nsul
    c0nsul Member Posts: 329 Pro
    https://community.native-instruments.com/discussion/comment/72372#Comment_72372

    I hope this is a hint towards software updates with machine learning (like DJay Pro and others).

    I like the new logo and font (except the R) mainly because I think NI wouldn't rebrand/renew their logo if there's nothing in the pipeline. 🤞

  • Kubrak
    Kubrak Member Posts: 3,142 Expert

    I am pretty sure (almost 100%), that there will soon be storm of new HW and SW.

    That would be explanation not much new things (SW/HW) in past time. I mean new HW and updates of Traktor/Maschine and so....

    Also end of sale of S8 and Z2 and sale on S keyboards....

    New logo is yet another indication of that....

  • Dusan Cani
    Dusan Cani Member Posts: 1 Member

    Isn't this new logo a joke ? I can't believe that they approved this.

    Old logo + fonts were superb.

    This looks extremely ugly and horrible, it has absolutely no connection to anything with NI and its idea or products...It has no vibe at all, it's totally soulless.

    It looks like failed outcome of some random, robotic graphics generator.

    I've also noticed that they changed the fonts for the website some time ago. The previous fonts were very nice and elegant, the new one are very ugly.

    What has happend to NI ? They also nearly abandoned the Massive X synth...

    I really miss original Logo and fonts.

  • Grymt
    Grymt Member Posts: 16 Member

    In stead of a new logo for you, I would like a fast working Kontakt 7 without bloatware for us.

  • Z Gabr
    Z Gabr Member Posts: 90 Helper
    edited June 2023

    The world is sicker now than ever before...

    What not so long ago normal people considered ugly and defective is now obsessively presented as the "crown of creation," as the "standard" of beauty... Now mediocrities and brainless dullards are deliberately presented as geniuses.....

    Apparently this global agenda has hit NI hard....

  • Z Gabr
    Z Gabr Member Posts: 90 Helper
    edited June 2023

    Suddenly the events taking place in the movie "Idiocracy" became a reality...

  • djpaul909
    djpaul909 Member Posts: 17 Member

    Not a fan. Original font/ logo was iconic.

  • Kubrak
    Kubrak Member Posts: 3,142 Expert

    Well, logos change... Many companies do it. NI old logo was not anything great. It was OK. New logo is sort of strange, but one may get used to it. And for new customers, it will probably be just fine....

    But, my God, SW icons.... That is real failure, no question!!!!! Old Traktor logo says a lot, TR is just really bad joke....

  • Murat Kayi
    Murat Kayi Member Posts: 435 Pro

    Hey, @Kaiwan_NI ,


    Apart from who likes the logo and who does not and why and whatever... the thread title actually says "new brand identity" and I wonder if there's anything non-graphical you can tell us about that new brand identity? I mean, is there some kind of changed mission statement or a new strategy or anything that might be interesting to talk about?

  • SternSchwert
    SternSchwert Member Posts: 1 Member

    Looks cool. Well Done. Except the R all good solutions. Looks like it has been like that for ages.

  • D-One
    D-One Moderator Posts: 3,673 mod

    Right now there are only 3 updated icons, right?

    Screenshot 2023-06-10 at 17.12.00.png

    So.. eventually, my dock will look like this:

    Screenshot 2023-06-10 at 17.12.41.png

    ? 🤔

  • Kubrak
    Kubrak Member Posts: 3,142 Expert

    Maybe not MA, but MS. :-DDDDD Is it better?

    I guess, they maybe intend unify everything across all companies... And maybe each with its own color. But still, using letters in icons is just wrong. It violates basic purpose of icon....

    Imagine, NI was chineese, indian, .... company and they put there their alphabeth on icons.

    Besides it is real ugly, it is also impractical....

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