Hardware and software need to be ported into iPadOS

nightjar

https://community.native-instruments.com/discussion/comment/10362#Comment_10362

A better product with an appeal to a wider audience, with more room to grow. That's the goal and gamble. It comes down to execution, timing and marketing to yield the answers.

Kubrak

There must be an estimate to even start thinking about it. If one does not want to gamble.

So, what is your guess of those business vital figures?

nightjar

https://community.native-instruments.com/discussion/comment/10381#Comment_10381

Anything desired to be more can be more. Anything desired to be less can be less. The degree depends on execution, timing and marketing. The only known thing is that currently NI does not offer anything that is growing a larger market in any significant way. Doing more of the same will not improve the situation.

nightjar

Hmmmm.. here is a a very recent snapshot of global premium smartphone sales... I'd suspect a global snapshot of premium tablet sales would be even more in Apple's favor.

Here's a link:

https://www.counterpointresearch.com/global-premium-smartphone-market-2021/

Kubrak

And who is interested in premium phones or tablets? Most population does not have such a premium. And it is sort of upside down to define premium by price. No wonder, that Apple's overpriced products have important marketshare if premium is defined by price.

iPhone marketshare is something like 15-17%.

https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/

nightjar

https://community.native-instruments.com/discussion/comment/10414#Comment_10414

Not to sound snobby, but NI already has a premium reputation... not over-the-top extreme, but rather a demographic that can more readily afford some less essential things in life.

Apple products reach a similar demographic.

And this new NI/iZotope ecosystem could easily offer entry-level tiers to reach more users with less disposable income.

Kubrak

NI, premium? Look at Eventide gear. Even 20+ years's old Eclipse still sells over 2k US$ secondhand. And H9000? Close to 7k US$ new. But there is also "poor man's" one, H9000R just for acceptable 5k US$. ;-)

I guess they should port it to iPad. Would be real sonic feat.

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Kubrak

You are probably right about NI brand common knowledge. Friend of mine who uses Traktor told me she uses Native Instruments audio interface. And I was puzzled. Texas Instruments now makes audio interfaces?

I had no idea that something like Native Instruments exists, but I knew Texas Instruments for years. So my mind converted Native to Texas to keep things in order.

nightjar

From the same brand new market report:

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nightjar

https://community.native-instruments.com/discussion/comment/10451#Comment_10451

Apple being the leading choice for new sales of premium devices is quite relevant for other companies that sell complimentary products in the $500 - $1000 range.

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nightjar

Welp.. we'll see what happens.

I'm confident it will not be more of the same...

And I'm rather optimistic about things from all the bits and pieces coming together.

The move with iZotope really turning the burners up for what's ahead!

Kubrak

@nightjar

Apple being the leading choice for new sales of premium devices is quite relevant for other companies that sell complimentary products in the $500 - $1000 range.

That is complete wrong optics. You have Apple with 17% (or so) marketshare. And the rest on android with over 80% marketshare.

So, android devices are the magnet for premium addon HW and SW. Much bigger market and possible buyers. Almost five time more than Apple's one.