Hardware and software need to be ported into iPadOS

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  • [Deleted User]
    [Deleted User] Posts: 0 Newcomer
    edited March 2022
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  • nightjar
    nightjar Member Posts: 1,325 Guru
    edited March 2022
    https://community.native-instruments.com/discussion/comment/10259#Comment_10259

    I'm sure NI wants to reach a very broad range of music makers.

    And here's a counter counterpoint: Even when a creator works on a tragic subject matter, they have a positive experience in the context of being creative. They get nourished by pride of craft and helping to shed light on a situation. They consume that nourishment and it is a positive factor in their life.

  • [Deleted User]
    [Deleted User] Posts: 0 Newcomer
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  • nightjar
    nightjar Member Posts: 1,325 Guru
    https://community.native-instruments.com/discussion/comment/10266#Comment_10266

    Of course that happens too. But it's not the typical scenario. By a huge factor, creating is a positive experience for the creator.

  • Kubrak
    Kubrak Member Posts: 3,144 Expert

    And is it going to be positive experience on iPad?

    Yes, teenagers could "make" music and present it friends. Great. And where is the business for NI?

  • nightjar
    nightjar Member Posts: 1,325 Guru
    edited March 2022
    https://community.native-instruments.com/discussion/comment/10268#Comment_10268

    Anyone of any age would be a potential customer for the hardware and software products that NI would make for such a creative ecosystem. If such things are attractive to them and follow through with an ongoing positive experience.. and worth whatever cost it presents to them.

  • Kubrak
    Kubrak Member Posts: 3,144 Expert

    And would not be better to add 3D or even 4D reality? One could see and feel music. Seems to be better experience than slipping fingers on tiny screen.

    Or neural chips inplanted in ones skull. Should not NI start producing such a chips?

  • [Deleted User]
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  • nightjar
    nightjar Member Posts: 1,325 Guru
    edited March 2022
    https://community.native-instruments.com/discussion/comment/10272#Comment_10272

    One area that would be interesting for NI in this new ecosystem would be a broader range of controller devices.

    Since the expense of "brains" is not part of each controller.. and since the development cost of mobile "brains" software would no longer be separate from that of "desktop"... these new "dumb" controllers would be a lot more agile to bring to market.

    Beyond piano keyboards and drum machine pads... a range of controller devices that use other motor skills.

    Some might mimic traditional instruments...string, brass, woodwind, drums

    But some might really explore other body movements... tap shoes.. gloves for finger drumming.. ankle and wrist bands for dance

  • Kubrak
    Kubrak Member Posts: 3,144 Expert

    Maybe accelerator and GPS in iPad might be used for agile music creation. Imagine, you throw iPad to Great Canyon and it will create a song before it lands. If NI cooperates with Apple on such a project the both would be happy.

  • ozon
    ozon Member Posts: 2,000 Expert
    edited March 2022

    @D-One wrote:

    if you really support the latter then you would also support this OP about iPadOS compatibility, no?

    Yes, I do! I actually loved to use iMaschine on the iPhone during commute and on iPad during vacation as an idea scratch pad. Unfortunately, iMaschine became a bit of a second class citizen.

    I am in no way against supporting iOS (or any other platform). But turning towards an exclusive iOS centered approach (which is what OP suggests) would be an exceptionally bad decision. For a large part of the existing user base and for NI eventually (at the Rosetta3 event).

    Or do you think M+ was ready for release when it came out?

    No. But it was already way better than the MPC Live a year after that came out. Let’s put it this way: I had very low expectations and wanted to support the concept.

    they have been prioritizing HW control since the start, mouse dependant features were always avoided like the plague semi-officially unless there's no other practical choice

    That’s not true IMO. On one hand, the M+ highlights how many features or aspects are not designed with the controller in mind. On the other hand, after using the M+ exclusively for a couple of weeks you’ll suddenly realize that some functions are not accessible the same way when tethered as controller. I even start to miss the ability to rename objects from the controller. I have to reach for the mouse and keyboard more often than desirable.

    touch could be used where it makes sense like selecting notes, drawing automation, etc

    Maybe the (bad?) implementation on the MPC finally ruined my enthusiasm for touch input, but after been told about touch being the future way to control devices with gestures for the last twenty years, the current status of technology is underwhelming and definitely not working as an all around solution.

  • nightjar
    nightjar Member Posts: 1,325 Guru

    ozon said: "I am in no way against supporting iOS (or any other platform). But turning towards an exclusive iOS centered approach (which is what OP suggests) would be an exceptionally bad decision. For a large part of the existing user base and for NI eventually (at the Rosetta3 event)."

    OP (me) did not state that iOS would be an exclusive approach, and to correct a bit more... I did not even suggest iOS as an option, but rather iPadOS.

    And I see this iPadOS implementation for "portable production" working alongside a macOS version in a new NI music-making ecosystem.

  • Kubrak
    Kubrak Member Posts: 3,144 Expert

    OK, replace iOS by iPadOS in quote by Ozon. ;-) And try again.

    You still did not answer my question. Write your estimate, how many users would NI had on iPad and how many they would be willing pay. And how much would cost development of SW and HW for iPad. And how much of gear made specificaly for iPad would be sold.

    Look at Maschine Jam, D2, S5. Great gear, but probably not very much profitable. So, production has been terminated and there is not MK2 replacement.

  • Fabio Barbon
    Fabio Barbon Member Posts: 27 Helper

    ozon said:

    On the other hand, after using the M+ exclusively for a couple of weeks you’ll suddenly realize that some functions are not accessible the same way when tethered as controller. I even start to miss the ability to rename objects from the controller. I have to reach for the mouse and keyboard more often than desirable.

    That's very interesting, and could suggest that NI is pivoting to a "HW company that also develops the accompanying SW" more than the other way around. This can be very rewarding (Apple) but also very dangerous (see Microsoft epic failure with Windows Phone or recent ROLI bankrupt despite massive investor feedings during all its 7 years of life).

    Exceptional quality could be the key of success here (that neither ROLI products nor Windows Phone had it). The issue IMO is that quality (I mean Quality as in "Zen and the Art of Motorcycle Maintenance" by Robert Pirsig) requires exceptionally solid constant tenacy and very few companies have the luck of being led by a Steve Jobs (whose inertial force is still driving its Company ten years after his death despite the (relative) mediocrity of his successors)

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