Hardware and software need to be ported into iPadOS

nightjar

All depends on how someone wants to define merging...

Reality is that it's always going to be a matter of degree.

nightjar

Hmm... where to focus development for customers who spend money??

Apple has 65% worldwide market share in first quarter 2022:

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nightjar

https://community.native-instruments.com/discussion/comment/10689#Comment_10689

Your point is irrelevant... stat indicates a market demographic that spends money. Rather safe presumption that this demographic has similar proportion of people interested in music making as general population.

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nightjar

https://community.native-instruments.com/discussion/comment/10691#Comment_10691

If developing the software to implement what I wanted was easy, it would have been done already. Simple as that...

Perfect reason to step back.... rethink.... then invest in a new infrastructure that offers easier development, faster implementation, and aims towards the demographic most likely to support the result.

The investment by Francisco Partners and the teaming with iZotope isn't there to do more of the same.

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OhulahanBass

Maschine Micro control over updated iMaschine app would be rad. Or integrate iOS as an external screen to M+ for naming and organizing files, visualizing automations...

NI might not want a fully capable iOS version of Maschine to compete with M+. If given the choice between Micro+iPad vs. M+ I think allot will choose the former and that is $350 sale vs. $1500.

nightjar

https://community.native-instruments.com/discussion/comment/10769#Comment_10769

Good thoughts on one variation of how things may unfold. And what might be attractive to NI in your scenario is ten $350 sales vs one $1500 sale. And those ten sales may also have ongoing subscriptions at various tiers.

Kubrak

Maybe 10 Mikros vs 1 M+ is not more on revenues.... NI might have very low margin on Mikro. Most of the cost is production, marketing, distribution, .... Margin would be pretty low, I guess. It is entry model to atract new user who will possibly buy plugins and later on more expensive gear...

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nightjar

https://community.native-instruments.com/discussion/comment/10774#Comment_10774

This is something users should care about very much. Such a new environment could bring us the features we want at a much more rapid pace.

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nightjar

https://community.native-instruments.com/discussion/comment/10779#Comment_10779

Methinks you're replying to Kubrak with such a comment...

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