Native Instruments new brand identity

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  • Jiglo
    Jiglo Member Posts: 161 Advisor

    I like the new NI logo. The previous logo looks really dated now and this has a modern clean look.

  • defyosef
    defyosef Member Posts: 38 Helper
    https://community.native-instruments.com/discussion/comment/102967#Comment_102967

    To be fair, may be misremembering but I seem to recall a somewhat huge backlash to the lack of support for Jam in M+ that resulted in NI back-tracking even after a slight push-back at first and adding it in the end, no?

  • D-One
    D-One Moderator Posts: 3,679 mod
    edited October 2023
    https://community.native-instruments.com/discussion/comment/103475#Comment_103475

    Well... Correct, actually a similar thing also happened when the Mikro Mk3 was released without Controller Editor Support, even without MIDI Mode initially, huge backlash then those decisions were reverted, so there are rare exceptions... Those happened with a mindset of 'Let's see what users say about it, if there are enough requests we might do it' - Even tho users warned there would be backlash in private/beta they still didn't believe cause ´you guys are power users bla bla´... Usually, when this stuff happens it's about things that previously existed and are already half implemented from previous versions, all the Jam LUA scripts are already made, I doubt it was something that actually took a lot of time to do in the JAM example.

    If I go list the number of times users warned about something but still nothing changed I'd be here all day...

    On the other hand, a logo they paid (prob a fortune for) from a design company that is already all over software, website, being printed in HW, etc will not change... the new design naturally has been in the works to be all over everything way before it was shown to us, imagine the implications of changing it now 😬

    Our opinions don't matter much, often not at all.

  • Quadclops
    Quadclops Member Posts: 3 Newcomer

    I ain’t gonna lie guys, there was no need to mess with the old classic logo. It looked way better on merch. This one? Not very exciting. Kinda bland.

  • midilance
    midilance Member Posts: 24 Member

    Having upgraded to Komplete Ultimate 14 in June I was treated to Ozone 10 Standard and now there is Ozone 11 Standard. In the software industry it is usually best practice to provide new owners of software to have a free upgrade to the next version if it is released relatively soon after our purchase. I am hoping it's true in this case.

    Lance Abair

  • BIF
    BIF Member Posts: 1,119 Guru
    https://community.native-instruments.com/discussion/comment/104117#Comment_104117

    Some manufacturers will offer a "grace period" free upgrade to users who bought the old version within the "red zone" of a new version being relesaed. The red zone might be a month, or in some rare cases, might be 90 days.

    But from June to today? That's like 4 months...so I would say it might not be likely. Never say never, however. You should reach out to customer support and ask them. The worst they can say is "no", so ask!

  • Chaircrusher
    Chaircrusher Member Posts: 3 Member

    Is that font Tragic Sans?

    https://community.native-instruments.com/discussion/13386/native-instruments-new-brand-identity


  • Milos
    Milos Member Posts: 2,021 Guru

    I love you, Native Instruments, but deep down within my heart, I dislike the logo change.

    Please go back!

  • ozon
    ozon Member Posts: 2,003 Expert

    Now after installing Komplete Kontrol 3 and Kontakt Player 7.6, I deeply hate the new „stylish“ icons.

    KO stands for which? KOntakt? Or KOmplete KOntrol?

    KT is KonTaKT or KompleTe KonTrol?

    ******!!

  • Sunborn
    Sunborn NKS User Library Mod Posts: 3,564 mod
    https://community.native-instruments.com/discussion/comment/111307#Comment_111307

    KO is Komplete Kontrol, so KT is obviously Kontakt. 😋

    ...btw, i can not understand why people still commenting on this.

    It is DONE already, months ago.

    Finished.

    End of story.

    Not going back.

    Ever!

    How more clearly can be expressed? 🙄

  • Milos
    Milos Member Posts: 2,021 Guru

    I mean, I understand, but...

    Wait, Is it possible to go to the files and change the logo to the old one?

    Just like it is possible to change the startup sound of an OS?

  • Sunborn
    Sunborn NKS User Library Mod Posts: 3,564 mod
    https://community.native-instruments.com/discussion/comment/111350#Comment_111350

    NOPE! It is not. ^_^

  • Milos
    Milos Member Posts: 2,021 Guru

    Emotional damage...

    Well, i gotta cope.

  • D-One
    D-One Moderator Posts: 3,679 mod
    edited November 2023

    On MacOS yes, you can just press copy on any image and paste it into an app https://9to5mac.com/2021/11/08/change-mac-icons/

    For windows it's probably be a lot more complicated.

  • Milos
    Milos Member Posts: 2,021 Guru

    Thanks anyway, bro.

    At least the amazing sounds and effects from NI will help me cope.

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