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Time will tell but overall individualistic creativity moves Music forward, technology that promotes homogenization dumbs down Music.
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Seeing that most of us agree that AI is going to be a huge part in our future with not only music but everything else.
I feel it’s going to be a battle between us producers/composers and AI. Ultimately, I think we will come out on top. I feel like artists will feel better about having a more personal connection with their producers rather than a AI chat/robot.
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Music has always and will continue to evolve and respond to whatever changes technology or otherwise present themselves. Two examples being the electric guitar and the synthesiser and how such luminaries as Jimi Hendrix, Eddie Van Halen and Jean-Michel Jarre turned how we thought about playing these instruments on their heads. As AI evolves I see it following a similar path. There will always be record labels and artists who will look at it as an easy way to make money and get their 15 minutes of fame. Nothing new here as we have had template/formulaic pop artists and songs for years (Stock Aitken and Waterman). Then, we will have those who will embrace AI as a challenge - what can I do with this to express myself in music and almost use AI as an instrument. I, like many, use Izotope products but I use them to learn. I do not get the tools to listen to my work and BANG it is magically Mixed/Mastered. I use the AI inherent in the system to learn e.g. why is that EQ curve that way and then make my changes. So, I use the AI as an educational tool as well as assisting workflow. Creatives will, as we always have, not take the easy option but look at developments as an exciting challenge leaving the future of music in the next decade in good shape and, hopefully, with a broader community and audience.
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We are in the age of 'generative AI'. So it's definitely being used in music industry right now, which will shape the music world in the next decade.
But besides this AI stuff - which is going to impact musical landscape to a certain extent - music NFTs are something that creators should look forward to. It's the hottest topic right now and will rise in the next decade. If done correctly, it could be a better and a promising platform for content creators, especially for composers as you can directly sell the music to your true fans. No middlemen.
As for the world of Native Instruments, I would love to see more amazing sound libraries (some are already in progress I presume ;)) that combine AI and the 'human' touch for music.
On a closing note, I would like to mention 4 lines on the future of music -
In the realm where AI orchestrates,
Music's future, it innovates.
NFTs spin tunes as digital gold,
New production methods, stories unfold.
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(Of course, the author of this poem is someone we already know - ChatGPT😎)
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I would say the music world is going back to a more off-grid approach with less quantized music and more performance based elements so that artists can create a more noticeable sonic identity, especially with the tools and live manipulation techniques available with todays soft synths, virtual instruments and latest generation controllers.
Cheers!
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I think there will be a lot of people getting away from the tradition of sitting down in front of the computer creating music and relying more on the immediacy of that creation on the fly through their phones, tablets, and the advent of AR/ VR.
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Like many have been saying, I think AI technologies will serve as a tool to create not only different genres/subgenres of music, but allow artists, DJs, producers, and all kinds of musicians enhance their craft and explore new possibilities. DAWs will utilize them, DJ software will utilize like we have already seen, and more. It's definitely an exciting time.
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AI IS TAKING OVER THE WORLD 😵💫😵💫😵💫
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AI tech will become the new mashup.
Loopcloud and other sample based software will still be around. More and more micro niche genres will be created.
musicians will continue to struggle to make serious money.
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I used to work in the Music Industry and always had the pulse of customers and the innovators and would attend NAMM and see how they would reveal tech we only dreamed of... But now I just play in my studio...
While I do believe that we will see more and more ways that machine learning tech will allow more non-musicians (entry level musicians?) to publish work for a project...
I also believe that for everyone... simplicity is needed to allow people to 'Just Record' and create with their fingers and their mind.
Working with DAWs and all of the needed options to just get something that is mixed well is very complicated without billions of hours of initial work.
As a prediction though, I've dreamt that a REAL mastering suite will be added to NI with very cool AI that does things like the legacy feedback elimination, Noise canceling, Parametric EQing and other science fiction based tools.
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My comment is more on the performance DJ side rather than production and recording.
I would like to hope that more integration and usage of traditional vinyl based DJs skills would come to the foreground somehow. Timecode is obviously a great bridge to this end but I am also personally experimenting with manually syncing vinyl and digital as I encourage requests at my gigs and have a go between in my crew to 'translate requests to reality' 😁
Audience participation has to be at the forefront of every DJ's wants and achievements in my personal opinion, after all we're there to serve the punters, not the other way around - adoration and fame are just nice bonuses, not a priority 😀
We have to remember that some vinyl tracks exist purely as unique one off entities, and yes we can transfer to digital ... but it really, really isn't the same and somewhat sacrilegious some might say. AND vinyl scratching versus digital has so, so much tactile appeal -no one can argue with that surely...
Long live vinyl ... with appropriate digital assist....
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In the next decade, people will realize what they've lost through the use of artificial intelligence, on the other hand, live performances with a HUMAN will become more expensive.
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A lot of people have mentioned AI, and how it will inevitably take over the music industry. I think they're right, to an extent, but I don't think it's the end-all-be-all that so many people assume it will be. We've already gotten to the point where you can take a (sometimes costly) plug-in that will mix/master your track with pretty accurate success, and of course there are bots that are currently creating actual songs from other real-world source material, albeit with varied results. Unfortunately for the technology, I think there are two important factors at play:
- Music made from an algorithm is essentially destined to remain stagnant and/or putter out. If an AI only uses certain inputs to generate music, ie. genres/tracks, etc., then it's basically limited to making only what it knows. That's probably going to get boring, and cookie cutter music isn't exactly a new thing. Think of the thousands of artists who sound exactly the same, and how many of them have never achieved commercial success. (Most people reading this could probably note that even some of the most talented artists in the world are often unknown or overlooked, despite the fact that their music is amazing, making cut & paste music a drop in a very large ocean-sized bucket.)
- Just as there are analog purists, vinyl purists, etc., there are always going to be real, human, living & breathing musicians who want absolutely nothing to do with AI. If the AI model somehow actually takes off, I can see an underground collective of musicians coming together to continue to make music the "old-fashioned" way, akin to some sort of underground movement we've seen time & time again.
There is some good that comes from technologically-assisted music production, as it promotes and enables the idea of welcoming new musicians into the fray, allowing traditional "non-musicians" to find creative outlets. (NI already provides a lot of those features in their current lineup of hardware & software.) However, if I'm being honest, I kinda hope factor #2 plays out. I don't welcome our AI overlords or anything, but I love the idea of a new artist collective coming together for the greater good.
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The world of Music will be completely rebuilt by people who will understand much more about new technologies than about Music.
Artificial Intelligence will be the great protagonist in this new scene. Presentations will be conducted through holographic Interfaces, designed in sizes and shapes limited only by the creativity of the artists. A never-before-seen number of compositions will emerge, utilizing voices and instruments created by exotic technologies. The possibilities for producing and projecting sound will also bring a new hearing ability, beyond the 20Hz/20Khz and immersive formats we have today. All this fantastic scenery will turn fiction into reality, and the "real musicians" who don't use these tools to produce, will have to live in "Ghettos of Old Culture", performing for small audiences who will be seen as we see the vintage culture nowadays, just as a style.
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Everybody's saying that its going to be AI driven. If you think simply some commercial aspect that might be true, but the lot of people do music just because they want to do and try to do things them self. That's why live performing is going to be more on the focus to bring and show that human aspect of things.
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