[Giveaway] Win a t-shirt with our fresh new logo

Kaiwan_NI

Exclusive giveaway for community members!

We're giving away three t-shirts with our fresh new logo, specially made to celebrate a new evolution at NI. They're only available for NI employees atm (literally went like hot cakes when they arrived the other day) and definitely not for sale, so this might be your only chance to get one.

Take part by simply signing up to be a community member and tell us where the music world is going for the next decade in the comment section below. Three winners will be announced on July 7, 2023.

For a glimpse of the t-shirt, check out this Instagram post here. Good luck 😎

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Terms & Conditions: This competition is being conducted by NATIVE INSTRUMENTS GmbH from June 22, 2023 until July 6, 2023. By entering the competition, participants agree to these terms and conditions. All personal information is protected by privacy and data protection laws and will not be shared with third parties. Participants must be 18 years of age or older. Employees of Native Instruments are not eligible to participate. By submitting an entry on the online community, participants can win a t-shirt. Three winners will be chosen at random. The winners will be notified by direct message, and are required to notify Native Instruments that s/he accepts the prize within one week after receiving the notification. If Native Instruments does not receive notification within this period, the winner forfeits the prize and Native Instruments reserves the right to choose another winner. A cash payout of the prize is ruled out. The right of appeal is excluded. The laws of the Federal Republic of Germany apply exclusively; Berlin, Germany, shall be the exclusive court of jurisdiction. 

Kaes3kuch3n

I bet the music world is going to change quite a bit through the advent of more and more AI-powered technologies (just as ghostwriter977 already demonstrated). But I can't possibly imagine in what ways it's going to change. There will be so many immensely creative people using AI tech for all kinds of stuff.

PoorFellow

MPE / MIDI Polyphonic Expression are most likely going to take things and instruments to 'new places'..

AI are going to be used a lot more than we have seen or are either going to transform the music industry completely or are going to become a huge problem (like AI are going to show to be in a lot of other areas in the future)(this is neither the time nor the place to discuss AI related stuff).

Also we are going to see greater use of 'virtual reality' (and probably also robotics) for entertainment purposes including VR/robotic artists . And there will most likely come to be stuff/programs for using VR to make music or at least to perform in front of a live VR audience !

Last but not least then I hope that both will Native Access be around for decades but that N.I. are also going to be innovative and if so we are most likely going to see a lot more music making and performance gear from N.I. in the future !

Anatomie Music

I do see the trend continuing where electronic music makers will continue to want access to new and innovative sounds at the same time as being influenced by sounds of the past (analog, modular and traditional folk and world musical instruments.)

[Deleted User]

The music world is going for:

-AI based plugins will be the best software;

-AI will compose music;

-AI will crush the humanity;

-the remnants of humanity will arrange a revolution;

-the humanity will return to classical music;

Screen this!

slotunes

AI companies will take credit for compositions and sounds and composers will be forced to sue AI companies for using their ideas, thus forcing musicians to place hidden artifacts embedded in their music for copyright protection.Similar to how artists place a stamp over copies.

Paul B

AI will have an impact on some areas of income for professional musicians, but it won't be the doom scenario some people are predicting. AI has no personality. It cannot create anything with true originality. There is and always will be an audience for musicians creating something that is uniquely theirs. And AI can't perform live. It can't give interviews with personal stories. It can't explain why it wrote what it wrote because it doesn't know.

AI will be used creatively, the same way that samplers were, and then computers. I can imagine writing something then training an AI on it and using that to generate variations, picking and tweaking and editing the best ones to create remixes or additional sections. The best music made this way will be the same as the best music made with samplers and computers, using the tools to expand what can be done and make something original, not as an easy way to avoid doing creative work or copy others.

I hope that more people will make music, whether it be learning an instrument or purely electronic composition programming everything in a DAW or on self-contained hardware, even if they have no intention of releasing it to the world. There is pleasure in creation, even if it's only for yourself and maybe a select few others.

Percivale

Music overkill. Too much choices and too easy to make a piece of electronic based music. Curating and developing a good relationship with willing listeners become key instead. A beautiful "shopfront" is important. The way musicians or industry workers are paid pivots to a different model. Devices casually adopt the MIDI 2.0 specifications (finally). DJs becomes MPJs or contents curators + performers. Good ones make their own tracks since it become so easy. Devices blur the lines between performance and production even more than now (if that's possible). Virtual music concerts become a thing (many times better than whatever Twitch is trying to do). Listeners tweak and use stems to individually consume based on sound signature they prefer from a common stream/broadcast/performance at the same time. Something like that.

cuznmatt

The music world is going to hell in a hand basket.

GH John

The music world is definitely powering forward in weird & wonderful ways & it's going to leave in its wake wide eyed people eager to create more.

As for AI music, I have no concerns about it taking over - the power behind music of any kind is that it's made with heart, soul, tears and triumphs. AI can't compete with that.

Bandcamp will go from strength to strength too - more power to the musicians.

Peace.

Joseph Narai

Music will continue to evolve as rapidly as our technology does. AI, immersive and interactive technologies will enable us to engage more fully with the music, our audience and our environment.

Baccus

Music evolution will reflect human evolution - a fusion of deeper creative expression blended with technology - as the human needs to tap into the deep layers of the human psyche and express its creative self using AI tools but not being overrun by tech - the musical/artistic expression of humanity is part of its cognitive and social growth.

Martin Schabracq

AI is a hot topic, but be realistic there will be no way to stop that. As long as we see it as a tool and use it accordingly. We still want to make our own music with the tools we already use even that is according the real musicians already cheating with using arps and midi files made by other. But the point is the fun we have with this amazing hobby. Even we do it for a living. Let’s welcome AI as well and see it as a next generation VST4. I hope that NI integrated s kompleet kontrol keyboard and maschina controller. That would be amazing. Enjoy your music making to the fullest. Have fun.

Jaydo1

I see people rejecting Ai music as it lacks human feelings and people going back towards live sounding grooves with emotion.

spoida

The next ten years will see music and technology deepen their relationship. Maybe not within the next decade, but at some point technology will enable every human being to accurately and effortlessly express the musical ideas within them. Music is the global language that transcends race and culture. The more people that speak that language can only lead to good things. I see the next ten years bringing humanity closer together through music. But if it just so happens that we get stuck in a 10-year Synthwave golden era I will also be content :p

deejaynikko

I believe dj’s and musicians will include AI in music.