"Build Your Own Bundle" option

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aliteraryhigh
aliteraryhigh Member Posts: 1 Newcomer
in Komplete General

As we all know, NI loves to toss out bundles willy-nilly at lower prices than their combined parts. The biggest sticking point I have with a lot of the bundles, Komplete Std/Ult/Col included, is that 99% of the time the bundles will have a fantastic selection of products but won't include the product(s) I'm interested in, or they'll have what I'm interested in alongside a ton of other stuff I'd never use and aren't worth the cost.

Case in point: I'm working on heavy prog metal more lately and would love to get Session Guitarist - Electric Storm Deluxe, one or two of the Session Bass instruments, and maybe even something like Schema: Dark. Sure, I could upgrade my K12 Std to K15 Ult and get multiple Session Bass instruments and Schema: Dark, but that leaves me without Electric Storm. I could individually purchase Electric Storm, but that's the same price as upgrading to K15 Std and is only a single instrument.

My idea/suggestion: a "Build Your Own Bundle" option. NI could offer a few different "tiers" of the bundle product, for example:

  • 2 products ⇐ $149/each for $249
  • 3 products ⇐ $149/each for $369
  • etc.

I really feel something like that would go over really well with both people already in the NI ecosystem as well as people considering their first NI product(s).

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Comments

  • mykejb
    mykejb Moderator Posts: 2,609 mod

    Yep, that's pretty much Universal Audio's marketing model, seems to do well for them. Might be a good idea for NI

  • Vocalpoint
    Vocalpoint Member Posts: 4,032 Expert
    edited June 11
    https://community.native-instruments.com/discussion/45861/build-your-own-bundle-option

    Problem with this scenario is that ALL instruments released AFTER the most recent Komplete drop (in this case Sept 23, 2024) are usually subject to a "full price" model - where NI attempts to maximize sales on these - regardless of whatever else is going on.

    And as we all know - none of this "new" stuff ever appears in Komplete until the "next" round.

    Another thing to be aware of is third party agreements. Electric Storm for example - is not a native NI instrument - it is designed and coded by Drumasonic and marketed exclusively via NI.

    Almost a guarantee that there is a payment structure, sales structure, discount structure and a number of other reasons why instruments like this - are not subject to bundle sales or other offers until a specific timespan has been reached.

    If NI threw everything that's brand new into some bargain basement bundle - we - of course - would love it. But this would most likely rile up those third parties who count on specific cashflow for specific periods.

    It has been this way for at least a decade or more - can't see it suddenly changing.

    VP

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