Kontakt for iPad or alternatives
Comments
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So if it boils down to this:
My objection is that tablets have rather limited interface. And applications for mobile platforms have rather low pricetag.
Then it's pretty simple to counter:
1) iPad does NOT have a limited interface. Instead, it opens up a world of interfaces. It is a small object that lets you carry around significant processing power, significant storage, excellent battery life, comprehensive channels to interact with the world outside of itself, and it can easily integrate its abilities with a full-fledged "desktop" environment if desired. And none of of these qualities need to be developed by NI... NI can simply piggy-back their environment on top of all of these things.
2) Subscriptions. Users would have a flexible range of options to participate in this NI environment. And NI would have additional income from selling new high-quality hardware devices that translate motor-skills into performance data. And these devices would optimized to interact with the iPads screen presentation.
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Well. You can't fully compare Desktop/Laptop pricing and tablet apps pricing. But NI could profit from scale. If the price tag is not that big, it could be a great entry for more people that want to get familiar with music production. As a father I also think that the new generation (of future producers) are more on their smartphones/tablets than on desktop laptop and much more early with tech in general.
If you as a top tier music software company can enter a new market and be in the top 3 instantly...why not try? A good example is Korg with their gorgeous music apps and the possibility to buy in app stuff. For NI I would rather concentrate on subscription services like sounds.com and komplete now to also be available on iPad. So that the user can subscribe once and use the sounds/samples on multiple devices at their finger tips.
But as mentioned some pages earlier. These are ideas for NI that they can throw in their brainstorming maschine and maybe in the next few years come up with cool stuff. What I also would like is if all Maschine products would be usable as CC devices. Would love to use/map Beatmaker 3 on the gorgeous pads of a Maschine Mikro etc... ;-)
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I am sure NI does consider it and did many times before. If the price is eight of PC price or so, the market would have to be eight times more. And even much more because Apple takes big part of price for iPad Apps...
And there is big thread to NI. If they sell Kontakt for iPad, that may be installed on Mac... Wouldn't it undermine Kontakt sales for Mac? Instead of gain, there might be the loss.
Maybe NI will make some of their products available for iPad, but Kontakt would be third fourth in the row.
Kontakt Player (for free) and libraries for Kontakt (for full PC price) might possibly be profitable on iPad.
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I like the idea of free Kontakt Player for iPad and libraries being bought for the full price. I also agree that no iPad version of NI software should be 1:1 equivalent of PC/Mac version as not to undermine the sales of those.
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Or even it could be considered just another use of licence for PC/Mac. User has two or three, so one could be also used for iPad. Or android.
And vice versa. Licence of Kontakt libraries bought for iPad/android could be used also on Mac/PC..... Simply, instead of two platforms, users might use it on four (or three if android is skipped).
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Ok.. setting aside all the talk on business strategies.... fun to reflect on what things could be more readily enabled in a new environment.
Having the iPad as a controller option itself... it might be fun to have some instruments that present some sort of "painting" approach to sound design. The Apple pencil can allow for some finer control.
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Good points there but I don't think that this has to undermine anything. But it could complement for sure. See like Steinberg is doing. They sell Cubase on PC/Mac and Cubasis for mobile devices. You can produce on the go with cubasis and save your stuff on the smartphone / tablet and you can load the session on your PC/Mac and work further on that. I also like your idea of a free kontakt instrument and then selling the instruments/packs separately. It could also be implemented in a subscription like sounds.com or komplete now for iPad. To me it is not one or the other....I would love to have the freedom to use the device that I want to at that time, and if this is a creative jamming situation with a friend and two iPads connected or a studio setup with real instrumentalists so be it ;-)
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In a perfect world for me it should be as loaded as the original. It's all about strategy. For example if I have Adobe Creative Cloud, i can use the software on two different devices at a time. So if I'm on the go I can work on my laptop and if I'm at the office I can work on my desktop. Same could apply for NI's licensing. They could say, that you can install the license on two devices wether it is desktop/laptop or mobile. I think this would be a good selling point and it wouldn't undermine nothing. Sure mobile pricing is not that high, but what if there could be an upgrade option. That you can buy the iPad version and if you want to use it on desktop and tablet then upgrade the mobile only license and use it everywhere you want.
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grid editing with an Apple Pencil would be pretty handy too
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Ohhhhh this would be a dream for me. I’ve just spent a week programming a TouchOSC template to have touch control over Metaphysical Function in Reaktor.
For me the iPad + NI would be a dream:
- Directly connect a Maschine Mk3 to an iPad Pro. No Mac required, plus the awesomeness of AUM and third party effects like Koala Sampler
- Touch-based patching for Reaktor blocks
- Touch control for Reaktor ensembles and Kontakt instruments
This is more or less how I use the iPad now. It’s a live performance FX processor and touch-based controller for my NI instruments. The iPad Pro has plenty of CPU performance. Storage and RAM are more limited, but not any more so than Maschine+.
Right now, though, it’s a huge PITA to work this way. The Maschine mk3 isn’t class compliant and the Maschine software isn’t (yet) available on iPad, so I have to use a janky combination of external audio interfaces, custom TouchOSC panels and aggregate audio devices wired via my MacBook Pro to make it all work. It’s fragile and a ton of work to set up. If NI went native on the iPad (which is at least somewhat simplified by the AS transition) I would be in performance and production heaven!
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Porting Reaktor to AS will probably be the hardest nut to crack for NI. Following Massive X and maybe some plugins that may use third party libraries....
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I recently saw an iPad app that uses the on-device ML to convert Braille into text by taking a picture.
Made me think how the on-device ML could be used with camera to convert sheet music into MIDI for those situations
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You do not need ML to convert Braille into text. The same with sheet music to MIDI. But it would be more complex than Braille.
The both would be doable even on PCs of three decades back. CPU had 275 000 transistors and run at 33 MHz. And 32 MB of RAM was very much.
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Have you tried Trope by Brian Eno? 😃
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