Traktor 3.8 only runs if I "run as administrator" - any idea why?

So... updated Traktor last night, and now I can only run it if I "run as administrator" - which is odd because... I am always the administrator on this computer.

Any idea why this is? Because now I can't just run it by clicking the icon in the taskbar - I have to have a shortcut on my desktop and right-click/run-as-administrator.

It's not that big of a deal I'm just really curious as to why this is happening and whether there's something I can change to make this a one-click thing again.