Massive X updated - but still no support for NI keyboard poly aftertouch

Massive X "Coming soon with Komplete 11". I think was the reason I bought into the NI ecosystem properly. I owned a couple of NKS products. Now I purchase based on NKS.

However, there's a missunderstanding of the market from NI, I think. Look at Serum, Pigments, all the amazing stuff from Dawesome.

A) Make Massive X more user friendly. It's so powerful, and yet limited by its design.
B) Allow users to create banks. Soft synths live and die by 3rd party sounds.
C) Make it easier to use. Another view with a slimmed down interface, but one that's able to have instant impact on your sounds.

The challenge, is do NI have the appetite to update it.

Given it was what sold me on Komplete, I've hardly used it compared to non-NI synths.