I have M32 keyboard usb to imac running Sonoma 14.3
usb directly to imac
I have Ableton lite 
As you can see above I have Kontakt 7 Player installed as well as Komplete kontrol
My simple problem is my 8 knobs work in Komplete Kontrol but do not work in Kontakt 7 PLAYER
So Why is that is it because I have the player version? 
Its not very help full to a new user when its called Kontakt  7 as well as Kontakt player see below in top right hand corner and in the middle of the screen at the top its Kontakt 7 and then underneath the yellow dot it says Kontakt player
    
        
            
    
and in my Launch pad it Kontakt 7 
    
        
            
    
Any ideas bearing in mind I'm a complete beginner
in this situation my knobs work as Im using Komplete Kontrol and all works with Ableton lite
    
        
            
    
and if i load Kontakt 7 player on its own or inside a DAW they do not as picture below
I have tried a few midi settings but nothing seems to work 
    
        
            
    
Hopefully its "they dont work with player you have to upgrade" but because that is the only explanation I can think off