Music promotion without social media?
If you don’t want to go the full-tilt social media route, then just have yourself a simple website created.
Highly agree with this. I have my own website as well though I'm not looking for gigs or anything. Just feel like I can express myself more on a blank slate. Great way to move away from the restrictive, cookie cutter profiles that all social apps have, especially LinkedIn.1
First off, a huge congratulations on completing your debut instrumental album! That's an amazing accomplishment! 😊 It's totally normal to feel a bit uneasy about self-promotion on social media, and you're definitely not the only one who feels this way. But worry not, because there are plenty of other fantastic ways to spread the word about your music without relying on social media alone.
- Email marketing: Why not create a super-cool mailing list to share exciting news about your music, events, and other happenings with your fans? Services like MailChimp (https://mailchimp.com/) can help you keep in touch and grow your fan base in a more personal way. To build a list, you may consider starting a blog about yourself, your musical journey, and more! And that brings us to ...
- Content creation: Start a blog or website to document your musical journey, and let your fans join in on the fun! This can help your audience connect with you on a deeper level and improve your online presence. WordPress (https://wordpress.com/) makes it a breeze to create a beautiful website.
- Collaborate with others: Team up with other musicians, artists, and content creators in your genre for some amazing collaborations or cross-promotions. This way, you'll introduce your music to new audiences and create exciting opportunities to grow.
- Music distribution platforms: Get your tunes out there on platforms like Spotify, Apple Music, and SoundCloud to reach even more listeners. Services like DistroKid (https://distrokid.com/) and TuneCore (https://www.tunecore.com/) can help get your music on major streaming platforms.
- Press coverage: How about reaching out to music blogs, online magazines, and local newspapers for features, interviews, or reviews? This can boost your visibility and credibility in the music world.
- Radio promotion: Give local and internet radio stations a shout to see if they'll play your music on-air. This can introduce your tunes to new fans and help build your following.
If you ever decide to dip your toes into the world of social media but still want to keep some distance, a social media manager could be the perfect solution! They can handle your accounts, create content, and engage with your audience for you. Use a tool like Famium (https://famium.co/) to gather content for reposting, allowing you to showcase your music and connect with fans without getting too involved in the social media process.
Remember, promoting your music doesn't have to feel vain or inauthentic. There are so many ways to share your passion with the world, and by exploring different promotion methods, you'll find the perfect balance that suits you and your music.
Best of luck with your album release, and here's to a fantastic promotional journey ahead! 🎉
That's kind of like wanting to be a successful artist without performing. You have to put yourself out there in order to build a fan base.0
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