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Native Instruments new brand identity

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Comments

  • Member Posts: 579 Pro

    As both Traktor developers and marketing guys will be employed full time by NI, I don't really see the connection.

  • Member Posts: 5,171 Expert

    Well…in some ways I see it:

    If e.g. you have an underemployed support team that don’t have the strengths to answer the hundreds of tickets they received because of products released without being properly tested, instead of having marketing guys maybe you should before have working departments.

    Another way to put it: before thinking about the future, think on what you are doing NOW. The best way to ensure a future is not losing everything you have because you are working bad in the present

    And yet another way to put it: if you have 2 poor guys having to do the work of 10 (and therefore not being able to do it), maybe you should hire someone to help them instead of spending money in a new logo.

    I think this is what @Patch wanted to say 😉

  • Member Posts: 579 Pro

    There is another way to put it: None of us really know how stuff is worked on at NI. So, this is just a big pile of speculations. Yours coloured by your negative opinion and attitude towards NI. As usual.

  • Traktor Mapping Mod Posts: 2,241 mod

    Designing logos in 2023 is the matter of giving the input and then selecting one of hundreds of AI generated images. You don't need a designer for that job.

    On the other hand, finding a good software designer with experience is hard to find.

  • Member Posts: 4 Member

    Still looks better than the current font. Like the alteration of the 'O' by the way.

    Someone mentioned the similarity between the new NI logo and the KIA one - it's almost identical, I suppose that's one of the main reasons why it looks so familiar.

    The original was iconic IMO and frankly I don't believe it needed to be changed at all.

  • Member Posts: 5,171 Expert
    edited May 2023

    “As both Traktor developers and marketing guys will be employed full time by NI”

    Isn’t this a speculation too?

    EVERYTHING is speculation.

    None of us know how stuff is worked at NI. But we do know how stuff is working for us, the users

    My speculations come from spending more than 14 years with NI. I never had to wait more than 3 weeks to get support. I never had to wait 3 months for a bug fix to come (if it comes). I never had to use a program to install the things I purchased only to find out it wasn’t working.

    And my speculations comes from their own statement saying, when Soundwide entered the game, that many departments were scaled down and people were fired

    Accusing others to be just speculating while thinking to be immune of this is just a way of saying “I am right, you are wrong”.

    Well… I’m not RIGHT, but sometimes negative opinions come from what you have under your eyes. Or maybe one day I just got up on the wrong foot and I decided that after 13 years loving NI it was funnier to start criticizing them…for no reason…just to have an attitude…

    Not that NI for 13 years has been the best company in town. But I always thought “Hey…they don’t want to listen to users suggestions? Is their own right. They don’t want to implement this or that feature and keep their idea on their products? Is their own right”. But not delivering what promised, not fixing their own mistakes, not giving a proper support…now they are playing a whole different game… Before it was “they have the right to manage their company as they want”, now it is “they have no right to not accomplish their duties”

    Sorry if I bothered with my opinion while, clearly, yours should have been enough for everybody

  • Traktor Mapping Mod Posts: 2,241 mod

    @LostInFoundation You are not wrong, there should be criticism and it is the way to improve. Also the frustration has to be understood. So many left Traktor because of the shortcomings..

    All our ideas that we post here are already posted 50 times on old (now gone) forum and Traktor team is aware and knows the best what should or could be done. We customers/testers only serve as a free quality control, input on how to make a feature better and to help solve issues faster than the support have a chance to back to users.

    It has been the same with all bigger companies. We all sound like a broken records to them and ignored unles really needed to help with the expertise.

  • Member Posts: 5,171 Expert
    edited May 2023

    Sadly I know they are aware of everything. But since they feel in the right to ignore things even if they have been said 50 times, surely they will feel even more able to do whatever they want if people stop calling them to their duties.

    And even more sadly, as I said in another thread we the users are allowing them to feel like this by continuing buying new instruments from them even if they don’t behave correctly 😔

    What I don’t agree is that it is like this with all big companies. Some of them know that, as they say in Jamaica, “Every day the bucket a-go a well, one day the bottom a-go drop out”. If you repeatedly take the same risks, eventually it will end in disaster

  • Member Posts: 611 Guru
  • Member Posts: 5,171 Expert

    Hoping it will be something really new and innovating. And that it will be supported in coming years. But afraid it will be just a substitution for some other HW we already own that will be abandoned

  • Member Posts: 14 Member

    Love it! Although the the previous logotext was dope! There’s been a lot of changes at NI, and the rebranding, in my opinion, lines up well! Blending the N and I was genius! It’s techilious (technology + delicious) 5 starts!!!!!

  • Member Posts: 611 Guru

    meanwhile i would probably take everything and also pay any price for it if there were to be new hardware for traktor again.


    we will see (or not)

  • Member Posts: 611 Guru
    edited May 2023

    can confirm the new logo looks very nice on new hardware

    Rendered or real? 😎


    The problem with the "R" is probably simply due to the compressed height of the font. If I'm not mistaken too much, it would have passed as a "P" quite well. The additional line for the "R" would have been better placed on the stomach than on the back. Then it would have a little bit more air.


    I quickly traced it so you can see where the problem was with the font family. Was probably due to a compromise so that the other letters could be implemented in this way?

    Edit: two different ways for a possible workaround.

    But during the creation i noticed immediately where the problems lie in the implementation, so that it fits in with the rest of the font family.

  • Member Posts: 114 Helper
    edited May 2023

    Wow! Nice surprise! I think it’s a good sign! 😎 revitalising moving forward to go with the new improvements and developments. It is exciting news! a sure sign!

  • NKS User Library Mod Posts: 3,526 mod

    OFF TOPIC:

    Admins, maybe we can speed-up the process of "Unollow post" on the forum? ...yeah, i made the mistake to comment... once.... now i have at least 10 notifications everyday... 😥

    ...and maybe a "LOL button" for some comments would be nice 😁

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