Native Instruments new brand identity

It is alright IMO

I can live with the "R" because I quite like the "K" and that is probably a more important letter for NI

I would rather have Komplete Kontrol made into better workable tool than a new logo right now!

"I'm unfazed by the new icon."

Why would it faze you anyway? 😉

I like your logo design Kaiwan_NI. Good job! 👋

It's growing on me. I don't know it the new logo will ever be as iconic as the old one, but it's nothing objectionable. The only thing that bothers be is the lack of colour - seeing the Native Access icon with no blue was jarring!

I hope the rest of the icons (and less likely the plugin UIs) get updated to match soon, with bonus colour :)

Well…in some ways I see it:

If e.g. you have an underemployed support team that don’t have the strengths to answer the hundreds of tickets they received because of products released without being properly tested, instead of having marketing guys maybe you should before have working departments.

Another way to put it: before thinking about the future, think on what you are doing NOW. The best way to ensure a future is not losing everything you have because you are working bad in the present

And yet another way to put it: if you have 2 poor guys having to do the work of 10 (and therefore not being able to do it), maybe you should hire someone to help them instead of spending money in a new logo.

I think this is what @Patch wanted to say 😉

“As both Traktor developers and marketing guys will be employed full time by NI”

Isn’t this a speculation too?

EVERYTHING is speculation.

None of us know how stuff is worked at NI. But we do know how stuff is working for us, the users

My speculations come from spending more than 14 years with NI. I never had to wait more than 3 weeks to get support. I never had to wait 3 months for a bug fix to come (if it comes). I never had to use a program to install the things I purchased only to find out it wasn’t working.

And my speculations comes from their own statement saying, when Soundwide entered the game, that many departments were scaled down and people were fired

Accusing others to be just speculating while thinking to be immune of this is just a way of saying “I am right, you are wrong”.

Well… I’m not RIGHT, but sometimes negative opinions come from what you have under your eyes. Or maybe one day I just got up on the wrong foot and I decided that after 13 years loving NI it was funnier to start criticizing them…for no reason…just to have an attitude…

Not that NI for 13 years has been the best company in town. But I always thought “Hey…they don’t want to listen to users suggestions? Is their own right. They don’t want to implement this or that feature and keep their idea on their products? Is their own right”. But not delivering what promised, not fixing their own mistakes, not giving a proper support…now they are playing a whole different game… Before it was “they have the right to manage their company as they want”, now it is “they have no right to not accomplish their duties”

Sorry if I bothered with my opinion while, clearly, yours should have been enough for everybody

Sadly I know they are aware of everything. But since they feel in the right to ignore things even if they have been said 50 times, surely they will feel even more able to do whatever they want if people stop calling them to their duties.

And even more sadly, as I said in another thread we the users are allowing them to feel like this by continuing buying new instruments from them even if they don’t behave correctly 😔

What I don’t agree is that it is like this with all big companies. Some of them know that, as they say in Jamaica, “Every day the bucket a-go a well, one day the bottom a-go drop out”. If you repeatedly take the same risks, eventually it will end in disaster