Will there be a version 2 update to Maschine+ or only a version 3 upgrade?
Answers
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I've seen a still from the video. It does seem odd to me that NI and Akai would partner, for several reasons.
Akai are quite capable of making their own plugins, and theirs run on desktop and standalone. NI have a larger range, but it surely isn't a simple job to squeeze desktop versions down so they work on a standalone unit - and they've never released such a plugin for Maschine+ so why would they do so for Akai?
Also (from the picture I've seen) the GUI for Cloud Supply on the MPC screen is significantly different to the NI version. Different colour, graphics, control positioning…
It does make it seem like a bodge or spoof/scam.
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Why would inMusic cannibalise their own company AIR Music Technology to partner with NI?
Based in Germany, AIR Music Technology started as Wizoo Sound Design, one of the earliest pioneers in virtual instrument technology. The AIR team is responsible for the core of much of the effects offerings in Avid’s Pro Tools® software, and also developed a suite of award-winning virtual instruments specifically for Pro Tools. Leveraging this history of excellence, AIR’s mission is to create the world’s most innovative virtual instruments, music software, and effects.
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world domination of the groovebox market 😆
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So NI is becoming the Sega of the groovebox market…? Maschine+ is their Dreamcast.
What a way to devalue your own platform if this is correct. And kudos to Akai for making the Play Series work on a 15 year old tablet chip when NI apparently can’t do it on an i3
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Those are some more woods for the fire.
Remains to see if it is just GUIs for the plugins running in MPC desktop software or…
But…in the MPC Key 37 picture I don’t see the USB cable…so…😶 (even if we know pictures can be realized as they want, it’s not mandatory to represent the truth in today’s economy).
Other “poor analyst” thoughts:
Sarah2Ill is a YouTuber who was praising Maschine back in the days…still uses it but lately has been all about MPC.
If the move was Akai finding a way to let plugins be installed on Standalone MPC, I would find strange them advertising it using NI plugins.
If NI is involved, I would find strange them working to put things in MPCs and not on their M+ … eventually an even more scaled down version, if M+ is less powerful than MPCs (but…NI IS strange)
If all of this is the case, it’s one more suggestion M+ won’t last for long. If NI can just sell what they want (Expansions and Libraries) even to other companies’ Standalone users, they won’t put efforts in HW
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yeah I noticed that Sarah2ill involvement as well and thought the same thing. She was in the NI promo retreat a few years back with Accurate Beats and now is shilling more for Akai… strange
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Also Accurate is more on the MPC boat now.
And I don’t find it that strange: not only “normal” users start to look somewhere else if you don’t deliver… so called “influencers” are moving too.
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Being capable of making your own plugins (Which they are) and having a vast back catalogue of studio standard content (They are not capable of) they created a plugin called studio cloud, you haven't heard of it, why, because it was subscription based, and you rented libraries as you used them, the libraries were basically terrible, so it hasn't left beta testing yet, if they had the NI content in that plugin, then we could see a per use rental cloud based content plugin.
Akai and NI have never really been in competition, more like a dichotomy, Akai always had the better supported hardware, NI always had the much better content, it makes perfect commercial sense for them to partner.
At this point, I wouldn't even be surprised if Franco partners just sold NI to InMusic either, Franco are not a music company, they are venture capitalists, if a good deal was on the table, they would take it.0 -
For me it's looks more like something closer to VIP 3.0 or Automap software solution.
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Could be anything.
And as NI users, we are used to hope something will be as we imagine it…to then discover what it is in reality 😂😂😂.
Someone some time ago posted a very nice strip about users’ expectations vs companies’ work:
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NI releasing plugins for MPCs?
:popcorn:
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this is an hilariously true representation of what’s happening most of the time… I especially like “how the customer explained it” and “what the customer really needed” (the rollercoaster billing is true for Maschine+ ;))
Occasionally I used to think that there’s gotta be something more to it with all the delays and there will be this big turnaround moment.
Then Maschine 3.0 really happened the way it did and now I am sure that there’s nothing exciting coming ever again.
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