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Native Instruments Changes Priorities

BeatPlatoon

From the Official Site - Music Creation - Hardware page:

BEFORE:

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AFTER:

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Maschine Plus

Maschine MK3

Komplete Kontrol Keyboards

Comments

brahy

After inMusic acquired NI…Maschine is going to be replaced by AKAI MPC hardware sooner or later, NI S-Series Keyboards MK3 will live on, at least this is my assumption but I am not officially in contact with any of them.

Monochrome

It looks like this for me:

I don't think the sort order has any deeper meaning. You definitely cannot tell NI's change in priorities from it because it's somewhat random.

Vocalpoint

And it looks different for me as well

Speculating on the “future” of NIs hardware direction based on the way 6 tiles appear on their website - is a tad alarmist.

This website is known to have weirdness daily. It doesn’t really mean anything

LostInFoundation

… except that a well working website is NOT a priority… 😏

BIF

It looks slightly different for me on Firefox. And different again on Edge.

I doubt it's worth reading anything into.

You'd probably be more accurate reading tea leaves, coffee grounds, or lizard poop. Or reading chicken bones thrown onto a bloody sheepskin by candle light. 😯

Yeah, I'm planning to grill something on Monday. When you hear the d'jembe and conga rhythms after dark, just come to the house with the flaming torches in the front yard. Don't mind the little dog. His name is "Chupacabra". No, he's not mine. He's here for the grillin's too! 😉

BeatPlatoon

https://community.native-instruments.com/discussion/comment/262791#Comment_262791

https://community.native-instruments.com/discussion/comment/262792#Comment_262792

https://community.native-instruments.com/discussion/comment/262794#Comment_262794

https://community.native-instruments.com/discussion/comment/262827#Comment_262827

It changed this way for me as well, and I don’t think it’s irrelevant.
Product placement on a company website is rarely random — even dynamic layouts still signal where attention is meant to go.

For Maschine users, these signals matter because they affect engagement and, for new users entering the ecosystem, even their perceived bargaining power. In a customer‑driven market, long‑term direction and consistent support weigh just as much as sales. And details like these shouldn’t be taken lightly, because they influence how a product’s value is understood over time.

Six years after the launch of Maschine+, this timeframe shouldn’t become a reason for the platform to feel downgraded — it should be the moment for it to renew itself. When missing features remain unresolved and the software foundation doesn’t advance, those limitations inevitably carry over into future devices, regardless of their power.

A product doesn’t lose value because of its price — it loses value when it stops evolving. And as long as Maschine is presented as a secondary item, it will be perceived that way. If NI wants the platform to maintain or grow its value, it needs to position it more confidently and autonomously — as a brand in its own right, not an accessory. That’s the only way the ecosystem can move forward meaningfully.

History already offers a clear precedent: AKAI’s transition into the standalone era succeeded because the platform was repositioned deliberately and with confidence. That kind of strategic reset isn’t accidental — it’s intentional. And for Maschine, achieving a similar renewal after six years would be the natural and necessary next step.

Vocalpoint

https://community.native-instruments.com/discussion/comment/262932#Comment_262932

Of course - you can believe whatever you want to believe.

But if you really think the web guys n gals over at Ni have been given explicit instructions on secretly plotting to "rank" the companies hardware priorities - based how on how 6 tiles appear on the web site on any given day - you might want to take a step back and think that through a bit more.

Bottom line - until either the new "parent" OR NI themselves specifically gives you a verified reason to be worried about Maschine's future or any indicator whatsover that the hardware is NOT moving forward "with confidence" - exactly what is there to be worried about?

PK The DJ

What missing features? Did you not research before you bought it? Was it not capable of doing what it said on the box (and manual and web site) when you first used it?

IMO a product does not need to evolve. It needs to provide the functionality you required when you bought it. There are many things being used today that have existed for hundreds of years in the same form.

Akai did not transition into the standalone era - they have always been standalone. The first MPC was standalone. Yes they did briefly dabble in "controller MPCs" that needed a computer, but then returned to standalone due to customer demand.

NI did it the other way round. Controller first, then standalone - same as Ableton.

Andy Wt

https://community.native-instruments.com/discussion/comment/262940#Comment_262940

Do we consider existing features being buggy to the point of being unusable as missing or present?
Example: Clips are FUBAR

Beatsandmore

Since now there will be a working relationship with NI and akai hopefully us akai MPC user get full access to the maschine macros in the software so we can use our MPC to have deep integration..

Jeremy_NI

Hey everyone, there are some changes on the website, change of platforms that are happening now. These were planned before the insolvency and the acquisition by inMusic. There will be changes for sure but it's a bit early to make all these assumptions.

DB_

Reading the tea-leaves and throwing more unhelpful speculation on the fire: MPC platform makes more sense than maintaining the Maschine platform if none of the original devs are around.

KK stays, MPC adopts NKS, Maschine users get migrated over to MPC?

The technical debt is surely insurmountable to pretend otherwise.

Only question is: M+ hasn't been abandoned and killed off - yet.

M+ Users have more reason to complain than any other NI customers - and they knew they were acquiring a half-baked Beta product at best. They haven't been cut loose - so, they must be a row on a spreadsheet that matters to someone.

NI's known more for letting go of software engineers than it is for investing in its products, but the opposite is also true: M+ hasn't been killed off. NI is now competing in the Standalone space with a sister company. Either M+ survives the year or Maschine software gets sunset and we migrate off it.

Progress, of sorts.

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