Traktor DJ Play …
https://www.musicradar.com/music-tech/dj-software/more-flexibility-more-accessibility-and-more-ways-to-connect-with-traktor-native-instruments-launches-entry-level-traktor-play-dj-software-and-bundles-it-with-controllers-from-alphatheta-and-reloop
Serato Intro strategy but almost no subscription yet.
Not bad.
I'm interested to know how they're going to implement sampler with the use of remix decks, which is on a majority of beginner controllers- and does not impede losing a access to a deck with traktor play. And are the jogs still only going to be communicated with midi? isn't that still sluggish in response time?
If unifying basic pad modes/ controller interaction aren't thought about I don't see how a grassroot beginner who is going to see the likes of james hype/ other '10s-media' performant djs is going to choose traktor to try, copy and practise- then be roadblocked when, turns out, the feature they're learning/copying directly isn't working on traktor, but does on rekordbox/serato.
examples, 3/4 loop to change tempo or using the jog wheel to change loop size, famously shown with that 1/32 loop with gater transition