Hello.
I have all the Session Guitars except for Electric Ruby. There's a sale, but I don't get a price on Electric Ruby. It's still a bit tough, even though I have absolutely everything.
Brand new new products don't generally go on sale because you have other similar ones. Occasionally products like the recent Cremona strings quartet are offered at a discount if you have the original, but they tend to be repackaged rather than brand new products. If you wait until mid-November Electric Ruby might be in the Black Friday sales, but nothing is really guaranteed.
It’s one of the most used discount tactics: release new product (at full price) and discount previous products (hoping to sell some more units)
Well, I wouldn't buy it without a discount.
I'd suggest hanging out for the sales then. It's a pretty nice product and definitely worth a try.