Apple announced Logic Pro coming to iPad.. time for BIG rethink of KK and other NI products

nightjar · 2023-05-09T15:10:59+00:00

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Well it has finally become public knowledge.. Apple is bringing Logic Pro to iPad.

This can offer a tremendous opportunity for NI to finally move on a smart, fast, forward path.

Forget trying to put "too much" of a music production rig within their controllers themselves.

Let the iPad Pro provide the display and brains. Optimize the controller design to fit the software.. NOT the other way around.

https://9to5mac.com/2023/05/09/final-cut-pro-logic-ipad/

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Comments

just_jump

Any time I’ve seen someone produce on iPad they’ve got hubs and dongles and workarounds for recording that looks more annoying and no less portable shrug + that $50 a year given what iPad pros cost is just insulting. I’ve tinkered with GarageBand on iPads and touch pianos / synths is just too weird / clunk. Maybe I’m in a minority that can’t do the floaty play in the air thing. Midi editing via touch is also clunky on it. I get more out of Ableton’s much simpler Note app I guess since it’s just to loosely sketch ideas on with a more touch friendly ui.

No idea on Cubase but I have heard people say it’s good on iPad though I’d expect it to have same issues relating to touch interfaces.

All that said I could see an argument for Traktor on iPad (excepted you’d need the large one to see it which means a pro) since you just use a controller with interface anyway. I dunno how many people want a $1500? iPad for their dj display though I guess that’s still less than a MBP. Kinda room to argue either way - Windows people will probably stick with less expensive Windows hardware.

Kubrak

@LostInFoundation

I understand. Plugin that costs 1500 USD will be available for few bucks when ported to iPad.... That sounds like paradise.

LostInFoundation

https://community.native-instruments.com/discussion/comment/70267#Comment_70267

Probably not. The more “professional” the app is, the more the cost grows also on iPad. But surely it will be less than on desktop. By a lot 👍🏼

Paradise doesn’t exist, and if it does, surely is a place without Apples (remember Adam and Eve?) 😏

Kubrak

So how much do you think 1500 USD plugin would cost if made for iPad?

nightjar

When Logic Pro 11 gets released soonish.. I think it's likely that it will be a sub for $49/year and include the iPad version. Tremendous value for $49/year, and will be a good mechanism for ongoing development. And will let new users get into for less than the current price of $200.

What would be wonderful would be if NI offered a monthly subscription that included all their products for $20/month, or $199/year. This is the new reality of high-end plug-in pricing.

And even better if that NI subscription included AUv3 versions of everything.. which should be relatively simple since their products are already AUv2.

The big changes to Native access is laying the foundation for a well-designed subscription service. Some growing pains in transition.. but the path they are going is clear.

nightjar

https://community.native-instruments.com/discussion/comment/70357#Comment_70357

That $1500 "plug-in" is about the cost of Komplete CE.

"Cost" made in the new reality of software pricing would be a sub of $20/month or $199/year. And would include VST3, AUv3 and AAX versions.

And would always be current with new NI content. This is the new market reality.

Kubrak

No way. That 1500 USD plugin (one plugin, not plugin bundle) will not be 199 USD/year.

LostInFoundation

https://community.native-instruments.com/discussion/comment/70378#Comment_70378

Just curious which 1500 plugin you are talking about.

One I would avoid for sure. Unless when I finish making music, it will come out of my computer and also clean my studio (interspaces between Maschine pads included) 😂😂😂

LostInFoundation

https://community.native-instruments.com/discussion/comment/70358#Comment_70358

49$ a year is the price of Logic ipad only subscription. I doubt that having both versions will cost the same

Kubrak

Just ordinary channel stripe.....

https://harrisonconsoles.com/product/mpc-channel/

From time to time, there is a sale just for 1000 USD.

nightjar

https://community.native-instruments.com/discussion/comment/70404#Comment_70404

And the writing is on the wall for Harrison... bought a few week ago by SSL. Expect some big changes to the old way of pricing.

nightjar

https://community.native-instruments.com/discussion/comment/70383#Comment_70383

I actually think it is possible. But we won't know until it happens.

Kubrak

Yes, it is impossible to proof something will not happen....

Yes, SSL bought Harrison. We may expect big changes. It will not cost 1500, but 2000. Subscription might be 101 USD/week for regular computer and 98 USD/week for iPad.

nightjar

At Apple's developer conference in June, a big push for AUv3 could speed things along. Especially if it ties together the use of gpu cores for audio dsp. Apple's move into VR headset will demand low latency audio.

Kubrak

Only huge amount of money may speed things up....

Companies probably try with few plugins first. And if it brings money more will follow. Eventide made one NKS plugin. It probably did not increase sales, so no more plugins got NKS. Eventide has few plugins (more fancy ones, than 'serious' ones) for iPad. If it brings money, more will come. If not, no more plugins.

So, it mostly depends on customers, if they will be willing to bring additional cash to plugin producer.

I doubt, serious plugins will be ported to iPad anytime soon. I guess, that developer may guess what the demand might be using user data from Win. They know, how many customers use their plugins on computers similar to iPad. And what plugins.

I guess, one day people will move to 'tablets' as well they have moved from PCs to laptops years ago. But it will take time... My guess is 10 more years in my country, in US it might be few years sooner.

But in case of US it massively depends on Apple. If they will remove artificial limits of iPadOS or unify iPadOS and MacOS than it may happen soon. But it would cut down sales of Apple HW.... So, .....

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