I see that the Mk3 S88 is being offered with a huge amount of software and no additional cost (omnia + komplete + a hardware instrument of choice …. that could be 700-800 dollars of software for free … impressive)
This is great for attracting new customers to NI, but ….
How about offering the Mk3 S88 (and even the 61 and 49) at a reduced price for those of us who already own all (or most) of the software (maybe a reduction of something close to the value of the freebies you're offering new customers who haven't spent all the money I have at NI!!!)?
My complaint that you only do deals for new customers and don't support existing customers has become an annual one …. and has stopped me coming as often to what used to be my favourite site.
I am not questioning your need to make a profit and I accept that bribing new customers is a common practice … but what about customer retention - rewarding loyalty creates very vocal advocates and is also recognised as a winning strategy, particularly in a crowded, increasingly competitive market.
A discounting strategy that is only focused on new customers is going to make you work too hard - loyal customers who feel you recognise their value, do your advertising for you …. I want to be a raving fan, but you make it hard!
Dave