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nightjar

Where the Music World is going for the next 10 years....

The “Music World” has four fundamental activities:

1 - Create music

2 - Perform music

3 - Listen to music being performed

4 - Listen to music as it was created

The “Music World” has many other secondary activities:

1 - Sell music creations

2 - Sell music performances

3 - Create/sell music creation devices & services

4 - Create/sell music performance devices & services

5 - Create/sell music listening devices & services

6 - Create/sell devices & services with music as a secondary element

7 - Education in music creation and performance

New and evolving technologies will affect all of these listed items. Predicting how Native Instruments might fit into these changes is a fun thing to do.

Native Instruments currently has greatest involvement with fundamental items 1 & 2, and secondary items 3 & 4. I think this will continue to be NI’s involvement going forward.

If there is one word that sums up where NI needs to go, the word is:

Expression.

This has always been the quest of the “Music World”. Pre-historic humans shaped logs to allow for a broader range of tone to increase expression.

Native Instruments can adopt new and evolving technologies to dramatically increase how their products and services are used for artistic expression.

A smart way to achieve better expression is to draw distinct lines between the following elements:

1 - Object generation

2 - Performance generation

3 - Spatial generation

Currently, NI products try to bond these elements together. This causes unnecessary constraints on expression.

This bonding also prevents the best application of AI as a powerful complimentary technology. By keeping these 3 elements separate, AI can be applied in a way that best invites human engagement.

Object generation - Physical Modeling of objects and how they vibrate when interacting needs to be the primary method of sound generation. This has the potential to create every sound imaginable, and can lend itself to humans designing instruments by building shapes with different materials and surfaces and having them strike and dampen each other. This sound generation approach will fit well into the virtual environments that will become more a part of the music world. AI will greatly assist in building these new instruments and having them sound “realistic” to the physics involved.

Performance generation - How these modeled objects strike and dampen each other needs to be a totally separate data stream. This allows for a new generation of controllers to interact with a group of parameters built into the physical modeled objects. AI can greatly assist in learning how humans might manipulate these parameters and be as much or as little of a performance partner as desired.

Spatial generation - Where the sound generation objects and listeners are positioned within a virtual space must also be a separate data calculation to allow for a shifting environment. This has the potential to represent every environment imaginable, and can lend itself to humans designing spaces by building spaces with different sizes, shapes and surfaces. This approach will fit well into the virtual environments that will be more a part of the music world. AI will greatly assist in building these new spatial environments and having them sound “realistic” to the physics involved.

This would be a huge shift in how NI designs its products. But the payoff could be just as huge.

This new approach will unlock a new music world with much greater expression.

Lky

Yiasou..sorry for my English. I thing the technology it is a tool to make the fantasy real. The human it is the center.Make music to transfer felling, images,messages to other people i like this.

Lawani

I'm not sure about AI per se. I feel like it is going to die quickly. However, I believe we will see more and more tools to help randomize and develop weird sequences/patterns with things like Euclidean sequencers or the OP-1's "Tombola".

dragnar

Mirroring others' sentiment regarding AI, although where exactly these things will take us is utterly opaque to me, as tech seems to develop faster than we can imagine uses for it.

jeffpc56

I've been waiting for a new british invasion

davidmusic5300

while believe AI will be a main player in the music world the not to distant future, I also believe it will fade as listeners will continue to want to hear their artists performing live and want to see them create music rather than manipulate machines to create. I believe music creation will come full circle and go back to acoustics and musicianship. Well at least I hope so. I love technology and where it has brought us, however I do not wish to see future music being created by AI rather than the imaginations of the artist.

Aknial

Music world is going for the briliant technological triad next decade: 1st loopless audio, 2nd spatial audio and the 3rd is Artificial intelligence (AI). The power of this triad will overcome the previous technological development like David and Goliath.

ilker

as everyone else wrote, AI will be the major force. people expect AI to write songs with the fear of replacing human talent, however I don't think that is likely. even if it did, what's the difference from your fellow talented competitor musician?

what I would like to see from AI utilization is to democratize the production processes. the mixing and mastering is, some sort of black magic, in spite of all of the tools and plug-ins we all have. in fact, there's a universe of clutter in terms of plug-ins. most of them are the same, some plug-ins are totally useless. I'm guessing the first company, or even daw, that comes up with a decent solution that can mix and master songs with the help of AI, is going to win big.

Doency

I think there will be a clearer separation between the music made by peoples how has learned music the "traditional" way and the people who will experiment it with modern tools like divers plugs and/or with AI

level 97

Talking about music trends, I think people will adopt the 90s as the new music wave as 80s are today with synth wave; and of course there will be a lot of AI powered instruments, plugins, DAWs, etcetera. But I think we don't have to worry about AI, because the industry will know how to curb AI and maintain the business as they want.

ranger930

I think that certain things related to music will be dominated by AI in the future, but not others and I would like that.

A440

I think the music world will change with the evolution of the technology.

NofxMaster

As other people said,

I expect to have integrated AI modules that can help in certain native applications. Since we already have the random feature, we could maybe have a AI option that helps or can suggests ideas to further develop your composition.

The most important I think is that we're able to share music and if possible have platform so humans compose or play music together in a easy way.

mclem

I'm a researcher in computational creativity and have been studying AI and music for the last few years. I think we are going to be heading in a more human-in-the-loop AI paradigm than a query and response interaction. There are three forms of creative assistants including autonomous systems, creativity support tools, and co-creative agents. A lot of the systems out there are autonomous systems, but I see us heading to more co-creative agents as we progress in research within this new interaction type.

yangwooko

Quantity and quality of music generated by AI will exceed that of human musicians. People will still enjoy listening and creating musics but music industry will have much changed landscape.