NAMM 2025: Introducing the NKS Hardware Partner Program
Comments
-
Resentment & passive aggression w/ a smile is still just that. I wasn't trying to get personal, I'm just telling you how it feels to be a Native Instruments customer.
6 -
The last sentence here is telling. What you are doing for others, seemingly at the expense of your loyal user base.
You've been saying for a while now that a big update to Maschine+ is coming soon but still no news when. In the meantime we see NI are spending time and resources teaming up with a competitor in helping them develop their products rather than developing your own.
Should it be surprising that this announcement is not going to go down well with your loyal customers?
9 -
It would seem to me that NI are starting to pull out of hardware development, instead leaving that to other manufactures and going in the direction of supporting those parties with their software.
Where did you get that from ? Have you ever noticed that it says NKS partner at some of what is sold at the N.I: web site ? Does that mean that N.I: are no longer making 'content' and no longer making bundles ? NO !
What we are seeing is the owner investor trying to earn money while expanding business. What we have been presented with will most likely allow N.I. the financial background to do even more work on the NKS and Direct Connection standards. It could all result in that a lot companies gets onboard and let their software be able to 'talk to the keyboards , making N.I. more money , while N.I. most likely will remain in the forefront of all of this for a foreseeable future.
I think that the very critical here is seriously underestimating Matthew_NI and Co. , I am sure that when doing a move like this then N.I. already have a lot more coming. I don't see N.I. shooting themselves in the foot here as being accused of. Surely some people will be unhappy , and maybe even a few will have a reason to be (e.g. EOL S-Series MK1 & S-Series MK2 not supporting Direct Connection) but you simply can not do what N.I. appear to have planned without making some breaks from existing technology. But I think that Matthew_NI and Chris_NI are going to do their best to make the transition as smooth as they can.
2 -
I know how it feels to be one - I was one for years before joining to try and improve things. At the end of the day, I think it's ultimately a good thing that hundreds of thousands to millions more people will now be able to benefit from NKS, whether that be NKS instruments of ours, or the instruments of others. I hope this helps more people get seamless control and spend less time in the set up processes. And certainly this will encourage a much wider authorship of NKS content for all to enjoy.
7 -
I'd be more impressed if they spent more time supporting the products I purchased before helping other companies i have no interest or investment in.
8 -
I'd be more impressed if they spent more time supporting the products I purchased before helping other companies i have no interest or investment in.
Fair enough Mark , and most of us (even Matthew_NI) are an end-user/consumer in one sense or the other so I for one certainly understands your sentiment.
However then if you think then you already know the story , to the extend that there needs to be breaks with the past technologies then most often what we see is that the 'good' 'manufacturer' does it best to leave things gracefully by e.g. do at least bug fixing and maybe some updating and then let things fade away until there is no more OS support.
I completely agree that there ought to be a lot more 'loyal consumer' carrot and a whole lot less stick in all of this also in the sense that more of the old can be used with more of the new. But we will just have to see how Matthew and Co. handles it all I mean I do not know enough about the industry to see where it is all going in that sense but who knows , with more income to cover R&D then Matthew_NI &Co. and N.I. could still surprise us in the positive sense, we will just have to wait and see. I for one think that it will be really great if more software become more standardized as long as the standard becomes great (how great is the question if we listen to JesterMGee , Kymeia and more)(not smearing these people but in fact acknowledging that they appear to me as often having valid points of criticism) .
2 -
Since you answered quite politely to an (I admit) angered post of mine, I will continue on the “polite way”.
I appreciate your answer as one coming from what you really believe is true. Which doesn’t mean I agree. I don’t.
Your answer simply underline what I told: you see things merely from a business perspective (“we sell, so it’s ok”).
Using terms like ”market reception” and “sales ranking” is not helping. I know for a company we are a market… but this market is composed by human beings. Who invested (deeply) on something in which they believed.What I think you fail to see is that selling stuff to new users that don’t know the situation is not “convincing” people. It’s fooling new ones that will soon see that the problems in their new stuff will not be addressed, because the focus will be in trying to sell new things to new users again and again. But I see that this is not a worry. When the new ones will be deluded too, there will be “new new”…so…who cares?
Market rules say that “if you gain 5 (aware) but gain 10 (unaware)”, the deal is ok. Even better than ok: the new (unaware) will complain less. But I think that by working better (consolidating what you have instead of expanding in new directions) you could keep the 5 and gain the 10 anyway.
Convincing someone would be more something in the ballpark of having a user like me (or many others) thinking “look…I was hopeless because waiting years for some “Coming soon. Stay tuned”…now at least they finally delivered us something they promised years ago”.
About predecessors: I wouldn’t talk badly about the people who left you the products that made NI big (and that are still keeping NI alive), People that (although they were full of defects too, mainly their unwillingness to communicate, on which you have worked so well) were so enlightened to create some stuffs that are, imo, top of their class (read Maschine and NKS).
Stuffs that, I must sadly say, imo new NI is NOT improving. Just giving them some (small) accessories.
How many people buy NKS (or Maschine) because it’s a cool concept and not because the “newly added stuff” makes the difference? This…you’re not taking in consideration…
As you are not taking in consideration how nowadays market works (we are in the world of so called influencers and of flocks following the leader. No matter if a product is good. You buy it if the people you believe in say it is good) : most important thing (more than advertising things) is how things are praised. If deluded users talk badly about your products all over the internet, new users will be not so keen to buy. It’s just a matter of time.
An example about the “does it sells for the good base product or for the new things added?”: the new “major” Maschine 3 release…( on which, if you noticed, I never expressed my thoughts. Not because I don’t have any (quite deluded…but not about the little things added…about something that, once again, I perceive as a mistake by NI: if instead of saying “Maschine has been reworked” you would have said “we added few things that you asked for. It’s still Maschine 2.xx, and we must ask you a small 29$ contribute for the work we have done”…things would have been really more…honest…). But because you delivered something (although wrongly advertising it, as I said). No matter if I’m not happy or if it was not what I expected after years of waiting. You made your moves, at least)
Does Maschine 3 sells because MASCHINE itself is (and always has been) a good product or because 3.0 is a good product that convinced? And let’s not add the “because you try to force to update with some moves”, like “this is not supported anymore”, “that is working only if you update”, “you can use the hardware that you already have and is still perfectly working to stop your door now”,… (see also my last paragraph about what I think will be a single update (with Maschine 3) for M+, forgetting what has been previously promised.
You sell good to new users? Yes…but because you inherited some genius ideas from the past.
I also appreciated our personal chat. I’m not discussing the human person here (therefore I reject the “deeply personal accusation”). I’m discussing the decisions taken. Of which you took responsibility. And the continued ignoring of taking charge of your duties (“your” is NI here, not a single person). Other companies could make more money and become bigger too, by releasing stuff and then not taking charge of duties in order to release more new stuff. But some think that honoring their name is important, even more than finding new ways to cash in. Does NI think this too? Because…it doesn’t seem so…
Last thing about “ignoring questions”: do you want me to help you proving me wrong? Answer this (already asked again and again…and again…and just an example of the many):
Maschine+. Will we have the promised update fixing things with external audio interfaces for users wanting to stay on Maschine 2? And parity with computer versions? (in order to be able to do what M+ was meant and advertised for: moving projects to and from). Or will it just be included with the single (coming soon) update including Maschine 3?
If your answer will be tagging Chris…I’ll help you doing it by myself: @Chris_NI
4 -
I agree with this.
What it doesn’t take in consideration is people loving Maschine workflow.
I don’t use Maschine more than my Akais for its pads or quality build, but because I find the workflow way superior
5 -
Opening up? Very good!
Leaving your devices behind? Not so good
4 -
Same here. I have Maschine+ (bought first), Akai MPC X SE (second) and Push 3 standalone (third), but it's the Maschine that gets used most often.
0 -
What we need is a device that incorporates the best features of all 3. 😁
2 -
I have a lot of things to say that I'm not supposed to say, and I'm supposed to say many things that i don't have to say… 😋
But lets see how this will go first!
It's kinda funny, partly educational, partly interesting and sadly, as usual, partly annoying…
Really… some comments are worst even than a failed intersection between a Greek tragedy and a Monty Pythons parody with an overdose of badly cooked ignorance sauce…
So much negativity for some of the highest quality audio products of the planet, that used by thousands of well established artists, is simply intolerable!
I'll be back. 😎
2 -
So, Akai Mpc users get Play Series on their standalone, but Native Instruments Maschine+ users don't 🤷🏾♂️ Make it make sense! You updated Akai, but not NI. At least toss a battery in the Plus for us.
Seriously considering buying an Mpc Live 2. Yall upper cutted us loyal NI users AGAIN!
1 -
M+ born dead.
It barely could do what was designed for but users asked for desktop-in-a-box (and not simple plugins… no… Reaktor!)
So it dead twice, second by success…
Its developers (later promoted to CTO afair) said in “the making of Maschine plus” video series that ARM was considered and not totally rejected for mk2 version… well it seems M+mk2 will be fruit of Akai partnership…?
0 -
Look, all the Akai users are happy. And all the Maschine users are pissed. The community is speaking.
3
Categories
- All Categories
- 19 Welcome
- 1.5K Hangout
- 61 NI News
- 783 Tech Talks
- 4K Native Access
- 16.5K Komplete
- 2K Komplete General
- 4.3K Komplete Kontrol
- 5.7K Kontakt
- 1.6K Reaktor
- 378 Battery 4
- 841 Guitar Rig & FX
- 425 Massive X & Synths
- 1.3K Other Software & Hardware
- 5.8K Maschine
- 7.3K Traktor
- 7.3K Traktor Software & Hardware
- Check out everything you can do
- Create an account
- See member benefits
- Answer questions
- Ask the community
- See product news
- Connect with creators