Chances of a compact S37 keyboard

QuestionsProductIdea
QuestionsProductIdea Member Posts: 4 Newcomer

Any chance you’ll release an S37 with a focus on a space saving size? I really need the S Series integration with Komplete Kontrol but just can make the S49 work due to some physical limitations. I’d be willing to pay S49 prices for it. If not planning on that would you consider a licensing deal with another company like Aurturia to make a smaller more compact device capable of S Series style integration?

Comments

  • Vocalpoint
    Vocalpoint Member Posts: 2,673 Expert
    edited November 11

    The M32 is as good as this will get unless you really want small - then an A25.

    But I do not see NI creating yet another size that has all the screens and onboard logic of the actual new MKIII S-Series

    VP

  • QuestionsProductIdea
    QuestionsProductIdea Member Posts: 4 Newcomer

    Seems like leaving a lot of prosumer money on the table but that’s ok. I’ll just get a hydrasynth explorer and deal with the added work, at least presets on there can be named and saved for midi controls and I get an extra full instrument to play with for less money.

  • Vocalpoint
    Vocalpoint Member Posts: 2,673 Expert
    edited November 22

    Do not think NI is worried about leaving money on the table or what you might buy instead of an S-Series.

    Buying someone else's more "capable" synth for less money - gets you no closer to what you claimed you were after in your first post - the full Komplete Kontrol experience.

    If it were me - I just would buy a new desk (if that is in fact your space limitation) and get on with a new S49MKIII.

    VP

  • QuestionsProductIdea
    QuestionsProductIdea Member Posts: 4 Newcomer

    I’d never have guessed a huge corporation doesn’t care what decision I make with my money 😆. That was more just as an update for you since you had responded, rather than leaving the thread on a cliffhanger. I appreciated your grounded suggestions.

    I was in an accident years ago and can’t work at a desk either standing or sitting. I have to work in an awkward position where I can mostly lay down and have the instrument propped on my lap. It’s a special circumstance. It’s just not workable with a keyboard that big.

    Obviously not what I was hoping for, the hydra synth explorer gives me a more useable 37 key midi controller than the minifreak I’m using right now(or other 3rd party controllers); thanks to the knob screens allowing you to label the midi parameters and save them for each vst.

    From a business perspective I guess in my head the features that the S Series has over the other series is the lights which really are more of a nice to have or important if you can’t look at the computer screen and the screens for selecting instruments. I see those in a professional setting not being important but for a hobbyist/prosumer attractive, that’s why I figured they make a 37 key as has enough keys for that market and easier to store in a non-studio setting. Assuming a big part of the S Series is also to sell more Komplete packages, the mark up over the m32 and that the prosumer/hobbyist market is considerably larger than the pro market it seems like a missed opportunity.

  • chk071
    chk071 Member Posts: 550 Pro
    edited November 22

    I don't see them doing that either.

    Consumers surely won't put 500 or 600 € on the table for something like that.

  • PoorFellow
    PoorFellow Moderator Posts: 4,842 mod

    Quote Matthew_NI :

    S25 is not coming later.

    Other key sizes larger than 25 but smaller than 49, with the same capabilities... might be...

  • QuestionsProductIdea
    QuestionsProductIdea Member Posts: 4 Newcomer

    yeah I said I’d be willing to pay that, your right they’d have to price it lower than the S49. My business analysis may also be way off, there’s a reason I’m not running a private equity firm that runs other company’s in disparate fields. They tend to be highly focused on margins and how to get the most out of their customers so there’s got to be an angle I’m missing. Maybe they want you to buy the m32 and then realize you just have to have the extra features and jump way up to the 49

  • Vocalpoint
    Vocalpoint Member Posts: 2,673 Expert

    There are most likely many angle.

    Firstly - 37 keys (in their collected analysis) could be simply not a popular size. And then there is the capitol angle - not just for design/R&D but most importantly - building something like the S-Series (at scale)

    You cannot just order 5 or 22. Who wants to build 10,000 37 key models if 143 people worldwide want one?

    There is no way to justify funding something like that unless the market is hot for it. Like REALLY hot. These things would have to have homes - like all of them.

    The reality of this is very simple - the S-Series has been going strong since 2014 - if there was any demand whatsoever for a 37 key - logically - we would have had one by now.

    VP

  • Super8boy
    Super8boy Member Posts: 89 Helper

    I would say the market for a 37 mk3 controller is there.
    if you own a 61 or 88 version (even 49), it is cumbersome to take with you to a gig, rehearsal, on the road etc

    And the m32 is too small and limited

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