Komplete Now replaced by NI 360
Comments
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While I am not sure if the exact model that you suggest would be the one to go with (not saying that it is not either just that I do not know) then I think that the 'Rent to own' is definitely something that N.I. ought to look into. Like if you have a subscription for so many months then you have earned a perpetual license for the Komplete Standard. Maybe it should also depend on the chosen subscription, like if you choose the cheapest version(s) then there is no Rent to own included and that is only included with the higher cost subscription. Anyway , N.I. would still need all expenses covered for running the subscription service and then a profit on same and then interest on it all and then the cost of the eventual bundle covered also , so all in all I wouldn't expect it to come cheap. (just saying)
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That's not a good sign
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It’s not cheaper in any way because you get nothing for your money. You are renting the software, so no better off after you pay all that money to NI than before you started. It’s well documented that subscriptions are anti-consumer (and I would add anti-music). And if you think NI is also not rolling out some data grabbing DRM for whatever the perpetual license becomes, you are not paying attention. There is no justification to sell the software via subscription except that it is a money grab by greedy technocrat private equity owners that quite frankly should be excluded from our community entirely. The legacy of NI is over with this. Time to move on.
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Will there be any change to the DRM auth for perpetual license holders. It seems you modeled this after Roland Cloud, which requires license auth every 30 days regardless of whether perpetual or subscription license. Is that the case now for NI perpetual license holders of Komplete? Are there plans to make it that way? I personally have no interest in software that is this intrusive so really hoping the answer is no. I will be testing to verify, but appreciate your response.
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Subscription should be a lot cheaper than perpetual because you do not get any product for your money. You are locked into the cost (which can be increased at any point) vs. being able to skip upgrades and pay nothing. It’s really unfortunate no one has highlighted this as saving up for a perpetual license is always a better decision than subscribing and wasting the money. I understand people are impatient, but it is an objective fact that perpetual is a better financial choice. This subscription stuff is so anti-music that it is really outrageous a company with NI’s history would do this. Asking artists’ to rent the sound of their instruments is completely dystopian. I personally will never support this 👎.
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If your goal is to pay over x months - you can already do that via retailers or via payment method (PayPal, Credit card...). There are tons of way to split your payment across several months at no cost which is essentially doing the exact same as "rent-to-own". If you want to get Komplete 14 over 12 months, it's totally possible already.
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If I haven't used my Komplete Now 3-month voucher yet, will I still be able to since there's a name change to NI360?
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So why do you need a subscription whereby you own nothing?
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When you say "we", do you mean management and executive leadership, or the workers? You may not plan to continue to screw your customers and seek rent instead of sell products, but your private equity people will do what they want, when they want, even if you just promised your first born children to your customers.
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It's not always a question of a “need” to own anything.
For some it’s a need for get access to a wide range of tools for minimal cost.
Example: I do not have any desire to “own” any movies I get from Netflix but I am thrilled with the access and happy to pay the 20 bucks each month.
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I don't do subscriptions, but I know a lot of folk like them. Oh wait, I do the Adobe one. Doh.
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While true, it’s not as clear cut as it first seems.
One year Presonus hybrid licence which gives access to everything is $179.99
A perpetual licence for studio one is $399.99
After your year is up, if you don’t continue with it (or their monthly option), you do get a perpetual licence but only for the version you currently are on, plus’s any bug releases.
So if after your year is up and you’re on say version 7.1, you would get free bug releases 7.1.1, 7.1.2 etc.
However if they release version 7.2, you cannot upgrade to it for free, whereas if you had paid $399.99 for their perpetual licence you can. They do give you the option when your year is up of upgrading your perpetual license to the normal perpetual license but this will cost you another $149.99.
The silly thing is, $179.99 + $149.99 = $329.99 which is still $70 cheaper than buying their perpetual licence in the first place, so there’s no logical reason to ever buy their perpetual licence for $399.99
Back on topic, I took out the Presonus monthly sub for £20 so that I could have a good play with Studio One for a few months, I wanted to make sure I’d be happy with it after being a Cubase user. Initially I expected to buy a perpetual licence when I made up my mind, but I get so much for that E20 than I’m more than happy to keep the subscription indefinitely for now.
I might be happy to go as high as £25 but not anymore than that.But it’s only because I get everything that I’m happy to pay that monthly. If they had a further £50 tier that included everything and the £25 didn’t, I’d have stuck with Cubase and would never had subscribed.
I haven’t looked into NIs offering, am basing this presuming the pricing in the OP is correct. Many people will be willing to spend between £15 - £25 on a subscription, very few are going to pay £50.
You can guarantee that the lower options will be missing at least one thing people want, that’s only in the highest tier, and rather than make people choose the higher tier, it’s more likely to make most people simply not bother.It doesn’t matter how great a bargain an offer is, it’s the perceived cost that most people notice.
We can only have so many subscriptions coming out each month before it looks like we’ve way too many. As stupid as it logically is, someone say spending a one off £225 in the NI sale to upgrade from Ultimate to Collectors, is far more easier to sell to their partners/spouses than yet another monthly subscription for £18.75. If that subscription was indefinite rather than just paying the £225 over 12 months, it’s an even bigger task to get an agreement for.Putting disposable income in a savings account and withdrawing a load when NI and Arturia have their Black Friday sales, even if the amount I spend slightly exceeds what never ending monthly subs would cost, it looks and feels better than having a lot less to put into savings. Plus I and many others often skip a year or two of updates
Subscriptions are starting to get silly now, almost every company is trying to get money out of us monthly. A few years ago I had Netflix and Prime (prime for deliveries, streaming was a nice bonus).
Now to get access to the same things, I also need Disney, Paramount etc etc etc and the reality is, I won’t pay for all of them, so effectively by keeping Netflix, I’m paying more (with their price rises) to get access to less content. The more companies jump on the subscription bandwagon, the worse off consumers end up being.
I really hope NI never go down the route of something ONLY being available to subscribers.
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To @Ojustaboo's point, there IS such a thing as "Subscription Fatigue".
Composer Cloud had to deal with it. Microsoft, Apple, and Adobe all have to deal with it every time the US inflation or taxes goes up, and every time the employment numbers go down.
Everything is a subscription now; even food deliveries and dental care! Yes, my dentist office has a subscription plan. So does the car wash near my house. If I want to pay $24.95 per month, I can get as many car washes as I like. One simple wash is like $17.95, so the thing is to make the customer think he's getting a deal on the plan if he just washes his car every other week.
Companies think they're catering to people who can't afford big ticket items. But those companies that over rely on subscriptions sometimes seem to do fine until they don't. And you never really know when the end arrives; at least you don't realize it until it has already come and gone.
Eventually the car wash will get bought by a new owner all over again and for the 3rd time in 2 years it will go through another name-change. Oh hey, maybe it will have "AI" and "360" in the name the next time around? For sure it'll get another logo and maybe go from blue & white to a black & white paint job, and raise prices on carwashes and subscriptions.
Yeah, see what I did there? 😏
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You are conflating two completely different business models, but since you brought it up. The movies industry has been on either a one time consumption or rental model forever because most people do not have a desire to watch most movies more than once and it used to be way cheaper to rent than buy a movie. When you buy an instrument, it is for repeated use particularly for the basic sounds (piano; drums etc). Even still, these greedy entertainment companies have almost completely removed ownership from the market over the last decade. Even if you buy a virtual copy of the movie, it is only good for as long as the company you bought it from decides to host it (or exists). If that’s the world you want for our creative tools then agree to disagree. I will never rent sounds and neither should any true artist. What’s next? Ernie Ball only offering a subscription model for guitar strings? At some point, we have to ask ourselves why these companies have such lack of concern with what customer’s want and continue trying to sell ****** narratives about clearly deceptive and inferior products and services. Take note that NI never answered my question about whether they had any plans to change their perpetual license authorization procedures (I suspect they will) or why we need a subscription when customers already have various options to finance a perpetual license via multiple retail channels for much cheaper overall pricing with ownership on completion.
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"You are conflating two completely different business models, but since you brought it up."
Just as you seem to be conflating a need "to own" with one "to rent". Some folks want a perpetual license - and others do not.
You seem to be fixated on the mere existence of this offering as if it's somehow threatening your use of NI stuff. If you already have a Komplete license or whatever - what's the beef?
NI has already clearly stated - there are two purchasing models and nothing is changing about that. No one is forcing you to rent anything.
As far as what a "true artist" wants to do - I am fairly certain that if a Taylor Swift or a U2 decided to purchase a NI 360 subscription and then crank out a hit album with those tools - any concept of whether they "rented" those tools or "owned" them is moot.
To any "true" artist - it is the art (aka "end product") that matters - never the tools used to get them there.
VP
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