Native Instruments is now part of Soundwide + freebies 🎁

Who gives a flying F about an “artist board”? That’s all marketing ****** anyway. Do you really believe they will influence a product roadmap? Naaaahhhh….

More interesting pieces coming together in the Soundwide ecosystem!

Mastering and Distribution.

Today, from the Facebook account of the Founder of Plugin Alliance and the biggest personal investor in Soundwide:

Dirk Ulrich - At this point the 4 plugin companies (PA, IZO, NI, BX) are obviously not using a unified programming framework, so I cannot comment on dev status at IZO or NI. I guarantee all teams are busy updating their software constantly though.

Key words: At this point....

Clicked on PA download and it says page does not exist?

I was very optimistic when NI and iZotope joined forces... I thought these two companies had complementary products, and a strategic vision was expressed (primarily via iZotope leaders) for what the goals were.

When Plugin Alliance joined later and the group was named Soundwide, I maintained optimism, though I was not too familiar with PA.

But as things progress, I am not nearly as optimistic as I was. It now seems the strategic lead is coming far too much from PA.... and it does not smell very good to me. Feels like the initial goals expressed by iZotope have been pushed aside.

And in the past few weeks, several key people that I consider forward-thinkers at iZotope have left the company. This is sad, sad, sad.

Soundwide has been dirked-up, and that ain't good.

Does this mean that there's going to be a protracted 'amalgamation period' where any other development stalls even further than its incredibly minor existence already appears to have?

In theory there's a possibility for some optimism with this venture, but over the last few months both ostensible signs of development and communication appear to have sunk below the level they were at when NI eventually issued an apology a couple of years ago.

I doubt I am the only person more than thoroughly dismayed with NI's recent apparent attitude towards its users and any sign of some light would be greatly appreciated.

When Dirk from PA bought in as largest shareholder, it formed a new trajectory that is more & more obvious each day.

Dirk is Soundwide's largest private investor and he has a management position on the board. So his "size" is measured beyond the brand distinction... and Soundwide is not a "joint" venture... all the parts are collectively owned as Soundwide itself. And the Soundwide vision sure doesn't seem aligned with the initial impression I got when it was just NI and iZotope.