Kontakt 7.7 - please remove ads

noiseboyuk

What a horrible, horrible development - New Instruments For You turns Kontakt into a billboard. A new low in Kontakt's history.

I can understand this for the free Player, but not the full Pro. At the very least please give us full license-holders a preference to completely remove it. I can live with the Shop button as it is not intrusive, but even collapsed Instruments For You takes up real estate.

manfex

I was looking at upgrading my K6 to K7 but having forced ads on a paid product changed my mind. If you can disable it or if it would appear only in the free K7 Player it would be fine, but not like this.

the193rd

Horrible indeed! Please revert the change as quickly as possible!

I've paid for this an you are wasting space on my screen and try to steal my attention!

IFM

100% no to ads! If you are using the free player version I suppose that's expected but for the full version I should never be seeing ads.

Kymeia

https://community.native-instruments.com/discussion/18413/kontakt-7-7-please-remove-ads

I also hope this does not end up in Komplete Kontrol and Massive X etc as well. This is the main reason I avoid plugins like some IK Multimedia ones that are basically a shop front for endless new products - people will vote with their wallets over this sort of thing. Bad move NI!

Rob Gee

Yes, please get rid of them!

Geoff Grace

This new advertising "feature" is disrespectful to paying customers and distracting while working. It's the worst public relations mistake made by a company in our industry since the Waves debacle earlier this year.

I've spent a lot of money on Native Instruments products over the decades, but this new development is a real turn off. I'm now thinking twice about future purchases.

Please listen to your customer base and remove advertising on paid products.

Best regards,

Geoff Grace

Linos

I share the sentiments expressed above. Ads don't belong on a professional tool. Native Instruments please reconsider.

Morendo

Ads in a fully paid application are DISGUSTING.

It is also a slap in the face for smaller sample library developers as they are being disadvantaged.

Please remove all ads and concentrate on improving Kontakt's features and stability instead.

mbishop

I also share these sentiments. I know internally, companies will name these things differently, like "recommendations" or "for you" which allows one to think that this is great for the user and that they may actually welcome such a thing, but this really isn't the case. If I want to shop, I'm going to come to your website. It's a disservice to me to have shopping come to my composing workflow. That's when I most need to think and concentrate and I suspect it will generate a lot of ill will for your brand.

I know in some ways, it seems like asking you to take money off your table, but that is short-term thinking. I want you to think long-term and about customer retention. This is another reason why people will start looking for options to leave your platform.

Mates_like_Hovis

Nothing says "we think of our loyal fanbase as a source of funds to be milked as needed" like adding advertising to a paid product.

Literally every morning I'm going to start the day annoyed with Native Instruments. Every day will be another dose of disrespect, delivered by targeted advertisement while I'm trying to just do my work.

At the very least, there should be an opt-in or out option. In fact, say without question that you should specifically ask whether the customer wants to opt in to the 'feature' for it to be installed at all. At no point in any purchases of Kontakt or related software has there been language indicating that my use of it would be in any way ad-supported.

It raises the question: since this was not agreed to in the EULA, how is this not a violation of the BGB's digital laws requiring the maintenance of digital products in updates?

delioroman

Another vote for removal of the "instruments for you" section and also the Shop link.

I would revert back to 7.3.1 JUST for the removal of all the ads, but newer libraries don't let me. A double edged sword.

I own K7 Full btw. Horrible to see this as a paid user.

Kymeia

Yes the shop as well - I think we all know where to find it if we want to - having it in your face in my plugins is more likely to make me not want to

Ians

Think I might have to cancel my S49 order. This is going a bit far

Beltrom

Have to agree with the OP.

Sad.

BenJuodvalkis

BOOOOOOOO!