Native Instruments new brand identity

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Comments

  • Gob
    Gob Member Posts: 18 Member
    edited May 27

    What happens when you let your interns run amok.

  • DjAnibal Laracuente
    DjAnibal Laracuente Member Posts: 11 Newcomer

    Very nice and simple at the same time. Easy to look at. Very good job. We hope that Traktor will also have a new logo.😁

  • just_jump
    just_jump Member Posts: 60 Helper

    I'm with D-One the R looks totally out of place like it was a place holder for some other thing and they forgot to swap it or something.

    the N or is it still NI? See there's the issue. It's like they tried the the Kia thing and dropped the K. Kia 'IA' looks so much like the new N / NI. Or maybe it's a nod to A.I. coming from Izotope?

    It's sort of an assumption that It's supposed to be NI because out of context I'm not sure people will get it.

  • nightjar
    nightjar Member Posts: 521 Pro

    Looks like a tall servant worm bowing down to the short King Worm

  • Owner
    Owner Member Posts: 139 Pro
    edited May 23

    I could imagine that the new logo would look very nice on a brand new Z2 MKII 🤓

    But yeah, the "R" is a mess and why always pushing the letters on one axis (condensed, or whatever)? it would never fit with a normal (regular) Font Type.

  • Maciej Repetowski
    Maciej Repetowski Member Posts: 129 Advisor

    I like the new logo, modern look.

  • 909kang
    909kang Member Posts: 10 Newcomer

    feels like something I would have made while learning photoshop back in 2015.

    kind of reminds me of something like Terminator 2 or Star Trek or something from 1989 trying to be future.

  • moai
    moai Member Posts: 14 Newcomer
    edited May 23

    Honestly, the logo screams "Artificial Instruments". The N is barely recognizable because it's too abstract, it clearly reads AI.

    The fonts of Komplete and Native Instruments are not in line with the logo, it makes no sense to me, and the /NI on top of each product makes it even more confusing and difficult to read. The R in Native Instruments is the worst part of it, as other users have said, and the K in Kontakt looks quite bad as well.

    I believe that simplifying and flattening the previous logo would look way better, plus you already have a logo that everyone in the industry recognizes.

  • Olihop
    Olihop Member Posts: 126 Advisor

    I am dubious about the logo. Too abstract. I would have continued the N to make it a real N

  • JesterMgee
    JesterMgee Member Posts: 1,492 Expert
    edited May 27

    Yeah, not digging that new logo at all personally. Looks like a child has drawn AI with a texter, kind of has a paintbrush vibe to it.

    The original logo was fine!

  • JesterMgee
    JesterMgee Member Posts: 1,492 Expert

    Not a fan of the new logo, seems an intern was given 5 minutes to design it so grabbed the closest texter. 100% prefer the old style I have grown accustomed to for a decade, but we all know these choices are never about the current users.

  • JesterMgee
    JesterMgee Member Posts: 1,492 Expert
    https://community.native-instruments.com/discussion/comment/72305#Comment_72305

    Yeah looks more like a P with an appendage...

  • toneyrome
    toneyrome Member Posts: 17 Helper
    edited May 27

    I thought it was AI.

  • BIF
    BIF Member Posts: 65 Helper
    https://community.native-instruments.com/discussion/comment/72368#Comment_72368

    That would be a 'pendage. 🤣

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