So, it's almost a carbon copy of Komplete Kontrol, down to the tags, the downloadable tag library (which contains previews), mimmicking almost every tag from NI, with a very similar browser design to the currenty implementation of KK (Albiet with a side browser, to allow drap and drop - which KK can't currently do.
Unless NI has helped UVI implement this as part of its deal to bring limited product to the NKS1 ecosystem, this is almost a direct rip by UVI.
Now, I know lots of those that left NI joined Image Line, who then bought UVI, but even down to the single star favourite and milti-column rescaling, it's a carbon copy.